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Posted onJuly 2, 2013August 18, 2013Business

Marketing: Why do we Try to Hide a Forest Among the Trees?

by John BritsiosLeave a comment on Marketing: Why do we Try to Hide a Forest Among the Trees?

Over the last couple of years, we seem to have been inundated in a swarm of new names for old things. Analog, digital, inbound, outbound,…

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Posted onSeptember 7, 2012September 7, 2012Internet Marketing

There ARE no Shortcuts!

by John Britsios1 Comment on There ARE no Shortcuts!

There’s an old saying that says “You get what you pay for”. Very few people will argue the logic of it, but very few give…

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Posted onAugust 31, 2012August 31, 2012Internet Marketing

Inbound Marketing? What Exactly IS That?

by John Britsios1 Comment on Inbound Marketing? What Exactly IS That?

Trying to wrap your mind around the term inbound marketing may give you a headache, so consider yourself warned. But to simplify it (a LOT),…

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Posted onAugust 31, 2012December 18, 2013Business

What is Your Idea of Online Professionalism?

by John Britsios1 Comment on What is Your Idea of Online Professionalism?

Like child-rearing and broccoli, if you ask 50 people what they consider to be the basic tenets of online professionalism, you’re likely to get 50…

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Posted onMay 21, 2012October 31, 2012Web Design

Responsive Web Design – HTML5+CSS3 or XHTML+RDFa?

by John Britsios4 Comments on Responsive Web Design – HTML5+CSS3 or XHTML+RDFa?

Responsive web design (RWD) is not a new concept, but it is finally receiving the attention it deserves due to the increasing number of handheld…

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Posted onMarch 13, 2012August 1, 2012Usability

Usability in a Website Context

by John BritsiosLeave a comment on Usability in a Website Context

Usability is most often defined as the quality of the user’s interaction with a system or product. In the context of this article, we will…

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Posted onJune 13, 2011September 7, 2012Internet Marketing

RDFa Rich Snippets can Boost your Business

by John Britsios

You have probably seen RDFa rich snippets, without realizing it, when using your favorite search engine. You were shown a series of listings with short…

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Posted onJanuary 22, 2011July 24, 2013SEO

Who Should We Believe? Jill, or Google?

by John Britsios13 Comments on Who Should We Believe? Jill, or Google?

A recent thread on Jill Whalen’s forum sparked some controversial comments when she posted an anecdote regarding Google’s indexing of site search pages on her…

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Posted onDecember 29, 2010August 1, 2012Internet Marketing

How to Tell if You Need Internet Marketing Services

by John Britsios1 Comment on How to Tell if You Need Internet Marketing Services

Not everyone needs professional Internet marketing services. Some online entrepreneurs already possess the necessary skills. If you know what you are doing, there is no…

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Posted onDecember 19, 2010July 30, 2012Web Copywriting

Improving Your Web Copywriting

by John Britsios5 Comments on Improving Your Web Copywriting

Think about reading web copywriting on the computer. Eyes tire quickly when viewing a screen. Reading short paragraphs with identifiable information is easier. Identify information…

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