Without a doubt, the iPad is changing the way we use technology. From a marketing, SEO, and video standpoint, the iPad is now allowing businesses to reach consumers through yet another screen. Video watching on the iPad is extremely popular. It only took a few weeks for researchers to determine that the iPad user watches two and a half more times video as the iPhone user.

With over 300,000 iPad bought on the first day alone and thousands and thousands of more since, it is essential that marketing companies meet the high demands for video consumption. Marketers are adapting to this changing market.

A majority of online videos use Flash, but the iPad only supports videos using HTML5. HTML5 is forcing marketers to adjust. Video tags allow HTML5 videos to be found easier through search engines. This results in better indexing and ranking of videos.

The biggest impact of HTML5 is its native video support. Videos become more ubiquitous in terms of marketing. Users can consume and publishers can distribute videos without the need for browser plug-ins. A majority of the television and video industry have already made the changes for their sites to support video playback on the iPad.

SEO can be extremely prevalent with HTML5. Search engines will be able to easily identify all the video and content on a webpage. HTML5’s use of tags will help with the marketing aspect of video consumption on the iPad. HTML5 is also eliminating the need for browser object tags and marketers are no longer forced into the standard Flash video sizes.

HTML5 offers an element known as the tag. This tag allows marketers the use of navigation menus, such as sections of links to other pages and materials that present with little or no original content. This element is relatively unknown right now.

Understanding content is going to be key in the success of HTML5 for marketers. Videos will be a significant part of SEO. HTML5 will make it easier for search engines to index and rank videos. HTML5 will play an important role in allowing marketers to advertise across multiple screens, including iPad, smartphones, television, and computers.

Video marketing continues to grow and new developments in technology are continuously changing the way information is provided to the consumer. Some web design firms realize this and have taken a keen and proactive step in the direction of video. In short, you need to prepare for the trend of HTML5 in order to keep up.

If you’re hiring a web designer, you need to ensure they understand HTML5 and SEO if you don’t want your site to quickly become stale.

There are a few facts about the World Wide Web which are indisputable. One is that there are literally millions of websites out there and thousands more are launched every day. Another is that there are far fewer web developers than there are website owners.

Of course, there are a lot of people who learn just enough HTML (or increasingly, the newer standard of XHTML) to get some sort of site up – but these do it yourself designs often leave you feeling as if there is a lot of room for improvement.

It isn’t that XHTML is so mind-bendingly hard that it can’t be learned; in fact almost anyone can learn it, provided that they have enough time to dedicate to what is essentially learning a new language.

Time, however, is what most of us have far too little of these days.

Other solutions for those building a website without the help of a professional web designer include blogs and other content management systems which allow them to have a functional website in a very short time.

There’s another problem with these sites, however: they tend to look very much the same, which if you’re starting a website for your business can be a fatal flaw.

However, just like a regular XHTML site, you can create a custom look for these sorts of sites with a little work; but just as most people aren’t skilled with XHTML, they’re also not conversant with CSS code which is also usually a part of these and other modern website designs.

Now we get to another one of those indisputable facts about the web and web design: just as there’s a lot more website owners than there are designers, there’s a lot of people who know how to use Photoshop than there are web designers.

If you can create a design for your site in Photoshop, you can use it for your website – once you’ve taken care of the necessary PSD to XHTML conversion, that is.

You really can use Photoshop to design your website, as long as you have a way to turn those Photoshop PSD files into the XHTML code needed for your site.

Again, it’s not something everyone knows how to do, but there are services out there who can perform PSD to XHTML conversion for you, taking your Photoshop designs and turning them into functional code which you can then take live and have your website, your way.

A lot better than using a template which looks like everyone else’s for sure. It’s also much better than feeling your way through XHTML and CSS code yourself and it definitely beats paying for the cost of a full suite of web design services if you’re on a budget.

If you’re building a new website or looking for a new design for your existing site, think about using Photoshop to design your site this time around. With PSD to XHTML conversion, you can make your site a one of a kind destination which will keep visitors coming back for more.