Tag Archive | "social media marketing"

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E-Commerce Solutions: The Social Semantic Web

Posted on 12 December 2010 by John Britsios

As businesses take advantage of social network websites and the ability to impart information about their products and services, they are expanding their sales. Using social websites allows search engines to gather data based on social interaction. This information can then be used to attract your target market.

Ecommerce Solutions: How Web 3.0 is Moving Business Forward

Even before websites, making connections was essential to growing a business. While the web makes it possible to disseminate information to consumers more widely, businesses are utilizing it differently than in the past. The changes are helping consumers and businesses to connect fostering positive relationships that generate sales.

Web 1.0 primarily focuses on getting a business name out on the web. The process became more refined with Web 2.0, which began to emphasize social networking, as opposed to simply a published list of companies.

The social semantic web or Web 3.0 takes the process one step further by using social media marketing to help consumers identify why they should use a product, service or company and allows them to interact with each other. Envision obtaining a referral from a close friend for a product or service. Often the reason can transform a potential client into a customer.

Ecommerce Solutions: How it Works

Businesses need to increase their sales. In order to generate higher profits, they must maximize their web presence. Search engine marketing encompasses a host of activities that improve the likelihood of a business appearing during a consumer search.

Activities include paying for better placement, creating Internet marketing strategies, and distributing business listings to online organizations or directories. Online marketing is viral so the better exposure a business manages to create, the more buzz it generates, which results in higher sales.

Search engine optimization entails using the right words to attract consumers. Customized RDFa rich snippets can help direct clients to your website and convince them to buy.

Ecommerce Solutions: Social Media Marketing

Social media marketing involves using networking websites, such as Facebook, Twitter, and other similar sites, to increase your consumer visibility. Social media networking provides consumers with useful information that attracts a target audience or soft sells products or services. In addition, networking provides an opportunity to partner with a similar business or organization to boost sales.

Technological advances on the web make it easier than ever to hone advertising to a target market. Keeping abreast of the latest ways to reach an audience and implementing them ensures that ecommerce solutions will increase profits, maximize business contacts, and keep business owners attuned to customers’ needs and concerns.


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3 Important Things to Consider Before Using Social Media in Your Small Business

Posted on 16 October 2010 by Vic

Unless you’ve been living under a rock, you’ve probably heard about social media sites like Facebook and Twitter. With any new marketing tool comes the inevitable person who jumps in thinking it’s going to double sales over night. That guy is going to be disappointed.

However, I’ve seen people build an email list by simply posting to sites a couple times that the list exists so social media marketing does work. I want to share with you some things to think about before using social media in your business.

Competition Is Increasing Fast

According to the 2010 Social Media Marketing Benchmark Report by Marketing Sherpa Report, over 78% of businesses use Facebook and social networking sites and 63% use Twitter and other microblogging sites in their social media strategies. This means that your competitors might already have beat you to the punch in getting the most out of these tactics.

However, only 1/3 of businesses actively seek out relationships with bloggers. The fact is there are still tactics where you can differentiate yourself and you have to focus on these tactics.

Social Media Is A Tool Not the Toolbox

As many marketing trends go, a lot of businesses have a “if we do it, it’ll work” and this simply isn’t the case. I hate to break it to you but social media can’t rescue a failing business. It’s more of a bolt on tactic with whatever other marketing you’re doing. Yes, it can help build your business.

But it isn’t going to double your sales over night. To prevent yourself from being disappointed, realize that social media is a long term marketing tool that takes time to work.

If you’re Bad, Social Media Will Fry You

Social media has made it possible for dissatisfied customers to really destroy your reputation pretty quickly. With a click of a button, someone can share a link on Facebook that “proves” you did something wrong and your local reputation will go into the toilet.

It’s strongly suggested that if you want to use social media, you should fix all the service and product quality issues that are currently facing your business. Social media is like a bus. It can take you wherever you want to go or run you over, depending on what you do with it.

Overall, social media is a powerful marketing tool you should be using in your business. However, make sure you follow these simple tips so you gain business not lose it from your social media marketing efforts.


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