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How To Use The SEO Workers SEO Analysis Tool

Posted on 23 October 2009 by John Britsios

This SEO Analysis Tool is to help you analyze and measure the ranking potential of your web pages. It doesn’t only analyze the Meta Tags of your pages, rather it tries to use the same spider technology as the search engines spiders them self.

When you use our SEO analysis tool, your results will be grouped into the following categories:

  • General Status;
  • Meta tag list;
  • Meta tag analysis;
  • General web page analysis;
  • The page as displayed in search engine results;
  • Keywords in anchor tags;
  • Keywords found in alt attributes for images;
  • Keywords found on the page;
  • URLS found on the page;
  • Headers returned by the web server.

General Status

General status includes very basic information about your page. This includes whether or not the page returns http errors, the date the page was last modified, information about the type of server which hosts the page and the character encoding and content type of the page. If you see that your page’s server is returning a 404 (page not found) error, then make sure that you’ve typed in the address of your site correctly in the SEO analysis tool and try again.

Meta tag list

In this section, you’ll find the page’s title and the information contained in the meta tags for the page. Make sure that each of these is unique to avoid being penalized for repeating your keywords too many times.

Meta tag analysis

This is the section of the results from the SEO analysis tool that most webmasters find to be the most useful for practical purposes. In this section, you’ll find a score for your page title, meta keywords and meta description on a 0% – 100% scale. Naturally, 100% is ideal, though any score which is rated as “excellent” should be fine.

If you’re getting a low rating, then you may want to look further down the page of results to find some keywords you may want to use instead of repeating keywords in your meta tags – this is one of the most likely causes of a low score. Remember to use page titles and descriptions which will make sense to visitors; it won’t do you a lot of good to rank well in the search engines if you’re bringing in visitors who expect something quite different than what they’ll find on your site.

The page as displayed within search engine results

What you see here is a preview of the way that your page may appear in search engine results. The preview used here is drawn from your body text rather than your meta description. It should be noted that search engines will generally use your meta description rather than body text in their results. While there are search engines which are starting to give less weight to meta description tags, you should definitely make this tag search engine optimized – since this text is what people will see in search results and what can make them decide to visit your page.

Keywords found in the anchor tags, ‘alt’ attributes and on the page

You may find these results useful if there’s a particular keyword you’d like to optimize a page for. If it’s been used on your page, it will be displayed here along with the number of times it has been used. You’ll also see links to results for these keywords on Google, Yahoo! and Bing so you can see how well your page ranks for these particular keywords. This can be very helpful if you’re trying to avoid keyword saturation.

URLs found in the page

This section is exactly what it sounds like: a listing of every link found on the page, including internal and outbound links. Try to avoid going over 100 links per page; Google recommends this as a limit for efficient indexing by their bots.

Headers returned by the web server

These probably won’t mean all that much to you or be of much use unless you’re having a connectivity issue with your site. These are the HTTP headers for your web server which browsers read when trying to access your page.

SEO Workers suggestions for making your web pages more search engine friendly:

There are some very simple things you can do which dramatically affect the search engine friendliness of your web site’s pages. You should make sure that all of your content is spell checked (both with spell checking software and manually – spell checkers fail to make some important distinctions that a human reader would) and vetted for grammatical and syntax errors.

Validate the code for every page on your site – invalid code can make your pages display improperly in some web browsers and even keep search engine bots from reading them accurately.

The SEO Tool is brought to you by SEO Workers Expert Search Engine Optimization Consultants.

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