Tag Archive | "search engine optimization"

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How to Tell if You Need Internet Marketing Services

Posted on 29 December 2010 by John Britsios

Not everyone needs professional Internet marketing services. Some online entrepreneurs already possess the necessary skills. If you know what you are doing, there is no need to pay others.

In order to know for sure, study Internet marketing strategies. There may be marketing solutions that are unfamiliar to you. Unless you have extensive experience, you may be very surprised.

Building a solid business model may be what you do the best. However, Internet marketing tactics change on an ongoing basis. Do you have the time and expertise to devote to these changes?

Success Requires Expert Internet Marketing Strategies

Do you have time to research and closely study your competition? Are you proficient at keyword, niche, and promotion research? This is only the tip of the iceberg of Internet marketing strategies.

You will also need to design and build one or more websites. Then you will need to fill them with fresh and relevant content. Ensuring consumers can find your online business is the next step.

Realizing how many steps are involved can be incredibly overwhelming. Most online entrepreneurs possess a varied assortment of skills. However, most marketers do not have all of the necessary skills.

Search Engine Optimization Takes Time, Effort, and Skill

Search engine optimization is just one aspect of Internet marketing. Yet it can take a great deal of time, especially in the beginning. Do you have the time to devote to just one aspect of online marketing?

SEO requires more than refined keyword research and placement. Most new marketers do not fully understand the entire concept. This is when Internet marketing services is well worth the price.

Search engines are very important to your online business model. Organic search engine results will not cost you advertising fees. Therefore, understanding how search engines operate is crucial.

Internet Marketing Solutions Incorporate Multiple Techniques

Implementing Internet marketing solutions is a full-time job. Most Internet marketers need this time to devote to business. Even if you have the advanced skills, where is the time for marketing?

Research, promotion, and writing fresh content take time and effort. How can one Internet marketer wear multiple hats at the same time? The truth is that none of them can, although many try, often in vain.

If saving money costs you business, where is the real savings? Instead of trying to do everything yourself, identify key areas. Then outsource the areas for which you have no time or skill.

Consult With Professionals at Internet Marketing Companies

Let the experts handle the tasks that require advanced skills. Hiring an Internet marketing company frees you to run your business. There are some business-related tasks that only you can perform.

By concentrating on what you do best, your business will thrive. Outsource mundane tasks, and let experts handle the advanced ones. Investing in your business marketing will bring desired results.

Most Internet marketers are bursting with creativity and energy. Instead of getting bogged down with the urgent, enjoy the creative. Choose your role, and let Internet marketing services do the rest.

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Why Use Organic SEO?

Posted on 02 July 2010 by John Britsios

While some site owners may not be certain what is meant by “organic”, in terms of search engine optimization (SEO), it would be wise to learn the basics, in order to utilize it correctly.

Search Engine OptimizationFor those that don’t care what it means, as long as their site is near the top of the search engine results pages (SERPs), remember, what goes up, can come down.

If you desire lasting results, then organic SEO is the proper strategy to pursue. Most reputable SEO specialists will tell you that short-term gains are achievable through other methods, but natural rankings, gained through organic SEO efforts, will provide more stable, longer lasting results.

Precisely what is “organic SEO”? It’s the use of techniques that will achieve a naturally high ranking in the SERPs, without attempting to trick the search engines, or purchase links or traffic.

There are two aspects of SEO, whether organic or not. The first is on-page… the work done within the site.

On-page SEO Factors

On-page SEO first involves thoroughly researching ideal keywords and keyphrases. Then, proper structure of the site, with clean, intuitive navigation and no broken links or dangling pages, should be verified.

It also addresses the page title and appropriate meta-tags, proper headers, and an acceptable keyword density, each of which must be properly placed and structured.

These factors can be thought of as road signs, without which, it would be difficult for the search engines to locate your page and match it to a user’s search query.

Quality Content

Quality content is another critical factor in a successful SEO campaign. Without interesting, informative or entertaining content, users won’t stick around long, and other sites won’t want to link to your page.

“Content is king” is a common statement in the SEO community, meaning sites should be built for the users, with the search engines’ guidelines having secondary importance.

Off-page SEO Factors

Organic off-page SEO, means using the tactics recommended or accepted by the search engines, without purchasing links or using any techniques that are frowned upon or can cause penalties.

The main goal of off-page organic SEO is to build backlinks to the site, from other relevant sites, by offering content that they will naturally want to link to.

As your site gains a quantity of such links, of sufficient quality, they will establish your site as an authority site, and your PageRank will increase. Those links will not only bring more traffic, but will also pass pagerank (provided they are not nofollow), depending upon the page rank and number of outgoing links on the source page.

Submission of articles, press releases and blog posts, as well as social marketing and blog and forum comments are perfectly acceptable practices.

Best Organic SEO Practices

A well executed organic SEO strategy will help you avoid penalties or devaluation of your inbound links, and will help build your site’s reputation and pagerank. The following tactics should be avoided:

  • Don’t buy links. Get them naturally. Be sparing in reciprocal links.
  • Don’t stuff your content or graphics with keywords.
  • Don’t use link-wheels or link-slabbing.
  • Don’t cloak or mask content. That’s a sure way to get penalized, or even have your site banned from a search engine’s index.

When properly done, organic SEO should provide the most lasting and stable results.

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Importance Of SEO Tools For Generating Online Traffic

Posted on 15 April 2010 by John Britsios

If you were in internet marketing line, you would most probably know how important SEO Tools are for generating traffic.

For those who are in the dark about SEO, it is shot for Search Engine Optimization. As the name implies, SEO is vital to generate traffic for your blog or website. In SEO, keywords, title of the blog or website, meta tags and others play a role for search engine traffic.

So, if you have a blog or website and want some analysis or work on improving it, use one of the SEO Tools like SEO Analysis Tools.

SEO Analysis Tools gives you lots of information like general status, meta tag list, keywords found in anchor tags and alt attributes for images. Under the category of general status for your site, this tool informs you if there is any http errors, the type of host server, character encoding and content type.

Meta tag analysis gives the score for the page title, meta keywords and description from a rating of zero to one hundred percent. Of course, one hundred percent would be prefect. However, under normal circumstances, an excellent rating score should do well enough.

For keywords found in anchor tags, alt attributes and on the page, you will be able to view results from Google, Yahoo and Bing. As you may realize, keywords play a vital role in SEO. Hence, seeing your page ranks for particular keywords is indeed important.

For URLs found in the site, the SEO Analysis Tools gives a list of each internal and external link found on the site. Google advises not to exceed one hundred links per page. According to Google, one hundred is the limit for optimum indexing by its Google bots.

To make your site or page more SEO friendly, just make sure you edit and check the spelling of your content. Correct all the grammatical and syntax errors before publishing your content. You can use SEO Analysis Tools for each page or for the whole website or blog.

Simply spend a few minutes to test your site. There is a SEO Firefox Extension created by SEO Workers, which gives you a rare chance to test your page or site using SEO Analysis Tools. It only takes one or two clicks of the mouse.

Then, you will be able to some informative display of results based on the categories listed above. This extension is free of charge. As you may know, SEO is the critical in driving traffic to your site.

You have to drive the appropriate traffic especially people who frequently check out your website or blog. The more people who visit your site or blog, the better it is for your site or blog. If you put up free or paid advertisements in our site, there are more chances of people clicking on to these advertisements.

Depending on the number of clicks, you can earn a side and passive income. Some people make lots of money by pay per clicks advertisements.

So, check out the SEO Tools like SEO Analysis Tools to analyze and improve your site further.

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Google’s Supplemental Index Exists

Posted on 18 November 2009 by John Britsios

One way that you can measure your websites’ SEO health is by figuring out if your most important web pages (such as those that contain your biggest selling services or products) have been placed in Google’s supplemental index.

Many people think that when Google ceased to label the supplemental results pages, that signaled the end of their supplemental index. False. Google made in clear in their article “Supplemental goes mainstream“, published at their Webmaster Central Blog, that:

“The distinction between the main and the supplemental index is therefore continuing to narrow. Given all the progress that we’ve been able to make so far, and thinking ahead to future improvements, we’ve decided to stop labeling these URLs as Supplemental Results. Of course, you will continue to benefit from Google’s supplemental index being deeper and fresher.”

The pages which are the first results for any SERPs are those in the main index. The only time you’ll find pages from the Google supplemental index is if there are very few or zero results for your chosen search term in the main index.

Furthermore, Google has a tendency to transfer old cached pages over to their supplemental index. These might be pages which aren’t even on your server any longer.

Bot Herding for PageRank Flow

For appearance in Google’s main index, your web pages must have a certain indefinite amount of Pagerank or “juice”, in addition to and apart from other relevant factors. Google makes use of PageRank values for setting crawling priorities and determining whether or not a document belongs in their main or their supplemental index.

Matt Cutts, who heads up the Google Webspam Team, has this to say:

“PageRank is the primary factor determining whether a URL is in the main web index vs. the supplemental results.”

Once you understand the common causes behind supplemental pages you will be able to determine which pages might be placed in the supplemental index. Then you’ll be able to improve your websites’ internal linking via links from fully indexed and more prominent pages added to your pages and your home site.

Effective Link Building

Andy Beal says something very similar to Matt Cutts:

“If you got 60,000 pages, and you only got ’this much’ PageRank, and you divide it […he mumbles], some of them are going to be in the supplemental index. Given ‘this many people’ who link to you, we’re willing to include ‘this many’ pages in the main index.”

An SEO professional or a Link Builder will tend to advise you that the most highly effective way of getting your pages out of the supplemental results is by creating unique, high quality content and then doing promotional work to acquire inbound links.

That’s right, but why go through all that trouble without first seeing just how far you’re able to get with the PageRank that your site possesses now?

There is a handful of internal link-based strategies that you can use to fight supplemental results. One highly effective and widely used popular strategy has been dubbed “Bot Herding.”

This is merely a methodology for improving yourwebsite’s navigating system via control of the flow of PageRank for enhancing the prominence of your most valuable and important pages. You can achieve this through linking to them from pages within your domain, etc.

What commonly causes supplemental pages?

The main cause of Supplemental results is very simply a lack of Page Rank. Nevertheless, this is not the sole cause. There are several others:

  • Pages with no or very low PageRank;
  • Suspicious pages, including non-unique or irrelevant page content heading tags, meta tags, links to bad neighborhoods, and so on.
  • Pages with canonicalization problems (duplicated content, too much content similarity);
  • Lengthy URLs, especially ones with extensive parameters, starting with a question mark (?) and being separated with an ampersand (&) and are not rewritten;
  • Pages with very little or zero original content;
  • Poor website navigation;
  • Keyword stuffing (using many irrelevant keywords);
  • Orphaned web pages which no-one links to, including your own;
  • Error pages, if a site does not use If-Modified-Since, Last Modified and/or Expires rules.

If you have pages that have been placed in the supplemental index, you know what to do. Remove them from there, save yourself money and time, and increase your website’s rankings!

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Web Site Marketing with Link Building

Posted on 15 November 2009 by John Britsios

Link building should be part of the foundation of any successful web site marketing strategy. Since link popularity is such an important factor in determining page ranking, a campaign of link building can make a great deal of difference to your web site in terms of increasing your visibility through the search engines.

Since the vast majority of the traffic which comes to your site (like the traffic to all sites) will come to you via the search engines, it behooves website owners to implement any and all SEO practices which are ethical and effectively increase PageRank.

Having inbound links from other sites improves your site’s page rank, regardless of whether or not these links generate any traffic to your site themselves. While it certainly helps to have traffic coming in from these links, it is the links themselves rather than the visitors who do or do not arrive through these links which makes the real difference to your site in terms of SEO.

There are different types of link building campaigns, though broadly speaking, links can be categorized in one of two ways:

Reciprocal Links: These are links which are generated as part of a link exchange; you and another site agree to link to one another.

Non-Reciprocal Links: These are links from another website to whom your site does not link in return.

Which type of link is more desirable?

While it used to be that neither type of link was given more weight, it is now non-reciprocal links which are considered to be more valuable by the search engines and as a result, by webmasters.

Google and Yahoo now give reciprocal links a lower weight when determining page ranking. Reciprocal links are by no means worthless, though you’ll probably want to focus primarily on building non-reciprocal links given the choice.

Links which point in one direction only are taken to indicate the importance of the website to which they point and are more important to your page ranking. There’s nothing wrong with reciprocal links, but webmasters need to be aware that these links will have less of an impact on their site’s page rank.

As with any other aspect of your SEO efforts, link building does have a lot to do with the keywords for which your website is optimized; as such, you should decide on what these keywords will be before you begin implementing your link building strategies.

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Why Your Site Needs Expert Search Engine Optimization

Posted on 20 October 2009 by John Britsios

A lot of people ask what SEO is. The short answer is that it is an acronym for search engine optimization; and the long answer is somewhat complex. SEO isn’t monolithic; the term refers to a number of different techniques used to increase the visibility of web pages and websites to search engines in order to make them easier for users to find.

Expert search engine optimization consultants offer services which are aimed towards this goal, including reworking the content of websites to make it more relevant to the overarching topics of the site or the particular page. They also do a variety of other work on sites which make them more readable by “spiders” or “crawlers”; the software used by search engines to index websites.

As a business owner, you may have some questions about whether professional search engine optimization services are something you actually need for your site. It is and I’ll explain why.

Suppose that you decided to make your business’ phone number unlisted. Of course you’d never do this; how would potential customers find you with no listing of your phone number or address available? When you don’t optimize your website for the search engines, it’s a lot like this. You can think of the major search engines as being like a phone directory – in fact, they have largely replaced phone directories for many consumers. If your site isn’t made easy for users to find with some expert search engine optimization techniques, it’s almost like it isn’t there at all.

Now of course, you have probably put a lot of work into making your site attractively designed and no doubt your URL is prominently featured in all of your advertising – so why am I telling you that your customers won’t be able to find you?

It’s because you can’t be sure that every potential customer will actually see your advertisements. There are always those who won’t see that newspaper or magazine ad or happen to be watching or listening when it comes on the television or radio – but everyone uses search engines.

Of course, having a website is no guarantee that your site will come up right away when someone types in a search term relevant to your business. This of course is where an expert search engine optimization firm comes in- SEO is the process whereby you make your site as easy to find as looking up your business in the phone book.

What Professional Search Engine Optimization Can Help You To Avoid

Sometimes you’ll see an example of a site which gets it all wrong in terms of SEO and web design. For example, sites which present their content as Flash animation. While there is a place for interactive multimedia content on websites, Flash should not be used in place of actual text content. Why? To answer this question, let’s return to the search engine crawlers for a moment.

The crawlers used by Google and other search engines to index your website and determine what the site is about don’t care about Flash animation, color schemes or much of anything else except for text -which is all they see. Using Flash as the means to deliver your content means that all Google will be able to determine about your site is this: that your site is there and that it contains Flash content; that’s it. It won’t be able to tell what the site is about or what sort of content it actually contains.

When your site is indexed, the crawlers analyze the content of your site. When a search is performed, the search engines scan through their database of web pages, ranking them in order of relevance to the search term used.

How exactly the determination works is a proprietary trade secret and the algorithms used by each of the major search engine is different. These algorithms are also being refined constantly; but through analysis of search engine results and a little reverse engineering enables expert search engine optimization consultants to determine what the most effective SEO strategies are at a given time.

This is why a professional search engine optimization firm doesn’t make guarantees about specific rankings within search results – SEO is a process, not a single task. It’s a fast moving world and no one can promise results with 100% certainty; but there are certain things which are known to work to improve the page rankings of websites.

Why Ethical Search Engine Optimization Is The Way To Go

If the search engines use the relevance of your content to search terms to determine ranking, then couldn’t you bring more visitors to your site by adding popular search terms to your site, whether or not they have any relevance to the actual content of your site?

Yes, you could – but only for so long. This kind of misleading SEO practice is known as search engine spamming and should be avoided. No ethical search engine optimization firm uses these methods and they can lead to your site being penalized or dropped from the search engine indices altogether; so even if you manage to fool the search engines and bring in more traffic for a while, the results won’t last long and you’ll likely end up worse than you started off.

These are some of the less than ethical SEO techniques which should be avoided:

  • Dynamically created doorway pages;
  • Hidden links/text;
  • Duplicate content;
  • Keyword stuffing with relevant or irrelevant keywords;
  • Link cloaking and hidden redirects;
  • Anything else used deliberately in the attempt to trick search engines.

Stick with ethical search engine optimization methodologies instead. The results may take a little longer to materialize, but they’ll be lasting and won’t result in your site being blacklisted by search engines.

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Why Usability An Important Part Of SEO

Posted on 20 October 2009 by John Britsios

Search engines work by determining the relevance of the sites which are in their indices to the search query being made by users. In order to get a site moving up through the results, a plan to not only have the content of the site relevant to what are determined to be the most important search terms, but also to make the site as usable as possible.

There are a number of factors which search engines use to determine the relevance and the importance of sites. One of these is whether a website has been bookmarked with social bookmarking services like Stumble Upon, Digg and Del.icio.us and others.

The search engines see sites as having more importance if users have thought them useful enough to bookmark and rank them accordingly.

Bounce rate is another factor which search engines use to determine page ranking. This refers to when a visitor leaves (or “bounces”) after only looking at one page or only stays a very short time.

The usability of your site is something that will help your site to gain more inbound links which originate from popular websites; the kind of links which are of higher value. If your site is easy to navigate, you’ll find that a lot more websites are willing to link to you.

There are some basic web design best practices which are beneficial from the standpoint of SEO as well as usability. Building your website with a clean, attractive design and putting your pages together with a logical hierarchy which is easy to navigate and is intuitive, given the content contained on your site. Every site needs a user-friendly navigation bar which appears on each and every page.

When you know your target market (which you should), you’ll be able to develop a design, architecture and navigation bar which will appeal to this group. Your site has to be not just user friendly, but friendly to your users in particular.

As you build your site, usability and SEO are equal concerns; there are some things you can do to take care of both at the same time, such as making the titles of each page (and where possible, even the URL) reflect the theme and content of each page.

As you design a new website, the factors of SEO and usability should be part of the design from the ground up. Before the first line of code is written, you should know the answers to the following questions:

What is your site for- and how will you know if it’s working?

There is more than one right answer here. Your site may be for directly selling a product or service, to appeal to prospective customers, a sort of interactive advertisement for your business, a resource for customers to reduce the workload on your customer support department or any combination of the above and other purposes. Whatever your site is for, you need to determine metrics to measure its success.

Who is your audience and what do they want?

This is an elementary question; if you’re not sure who your audience or target market is, you’ll need to take a step back and figure this out before you proceed. If you are trying to reach new demographics, you have to decide exactly who you are trying to get your message across to and tailor it to appeal to their interests.

Can your visitors find what they came to your site for?

Essentially, what you’re asking yourself here is whether your site is something that your audience will want to use. You may have already added the sort of content that these people are looking for – but you need to ask yourself if you’ve made it easy for them to find it on your site.

There is a usability test here often referred to as the “man from Mars” test. Take a look at your site and ask yourself this: if you were an alien who came across your site knowing nothing about you or your business, would you be able to quickly figure out what your site is about? Would you be able to navigate the site quickly to find specific information?

What you’re trying to establish here is whether your site is designed with a logical hierarchy which makes navigation intuitive. If your hypothetical alien couldn’t find what they were looking for in short order, the chances are that your customers won’t be able to either.

Making your online presence work

There is more to making your online presence work for you than search engine optimization alone; usability is just as important as SEO. Generally speaking, these two factors are complementary to each other.

A site which is built in accordance with web design best practices takes both if these into account to create an end product which fosters improved visitor interaction, a lower bounce rate, a better chance of getting high value inbound links and of course, a higher ranking in search results – a combination which equals higher sales, more visitors or any other goal you have set for your website.

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Local Search Engine Optimization

Posted on 20 October 2009 by John Britsios

If you have a “bricks and mortar” business, you still need a great online presence. People are getting more involved in doing a local search on the Internet to do business with local merchants these days. And for this reason, you need to capitalize on the power of local search engine optimization to remain competitive.

With the global economy and the outreach of the World Wide Web today, what is so important about a local search? Well, for every action there is an equal and opposite reaction. As business becomes more global, people start remembering the importance of community and locality.

People may do a great deal of their research into businesses on the Internet today, but they still like knowing that if they needed, or desired, to they could come see you in person. It gives them a greater sense of trust.

People also like to keep their own local economy thriving. So, with local search engine optimization, you capture the business of those who are doing today’s typical “product plus MY town” Internet search.

Besides local search engine optimization content, you want to capture local search business with strategic submissions to directories and other hubs. But let’s look at some key underlying strategies now.

  • Submit your website to Yahoo. Yahoo is the leader when it comes to local search help. They mix their Yahoo 360 social networks with local listings. This means that businesses not only get listed, they get rated by people who have used them, making people’s searches that much more informative. Note that the new search engine Bing is coming on strong with this localized search information as well, so submit your website to them, too.
  • Remember the mobile search market. People love to be on the move, so they are turning more and more to their hand-held Internet devices like the iPhone and the Touch Diamond. Think of how things will look to someone like that when you conceive your local search engine optimization content.
  • Press Releases — there are free PR websites that you surely want to take advantage of whenever your business is doing something new or reaches a milestone. PR content gets picked up by journalists and can spread fast. It can end up in your local online and print newspapers.
  • CitySearch is a huge provider of local information for sites such as Ask, MSN, Ticketmaster, Expedia, and so on.
  • One important aspect of local search engine optimization is putting your physical address and phone number within an “address” tag at least on your contact page and one other page (if it’s just one other page, make it your homepage). But easily, the best option is placing your address on every page of your site. This information builds both trust and your website’s search engine results rankings.
  • Use microformats when building your local search content.

Now, what are the top directories and other hubs for taking advantage of the local search?

So, now you have a greater understanding than most of your competitors about how to capitalize on local search tendencies. For help with creating your local search engine optimization, contact an SEO Consultant.

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Building Your Online Presence With Ethical SEO

Posted on 20 October 2009 by John Britsios

Search Engine Optimization (or SEO for short) can’t do it all. The process of optimizing a page can help raise its profile and get it higher up in the list of results returned by search engines, but there are no iron clad guarantees with SEO, which is why no ethical SEO firm will promise to get your page into the #1 spot on Google, Yahoo or Bing results pages.

SEO is a process more so than it is a single task and it can take some time to see the results of on-site or off-site optimization efforts. Ethical search engine optimization consultants offer their best efforts, not guarantees.

The work of a SEO expert who uses ethical best practices for search engine optimization can significantly increase your website’s search engine rankings, but it may be the case that you won’t see the results you’d hoped for immediately.

It can take weeks, even months before you really start to see the difference – and of course, we’re all used to instant gratification and there are many who are unwilling to wait. For better or worse, this is one of those things which simply takes time.

Of course, there are SEO consultants who will tell you that you can get your site into the first page of Google results almost overnight. You might want to back away slowly from these consultants, for reasons I’ll explain below.

It is true that there are ways to boost the page ranking of a website very quickly – as long as you’re not concerned with lasting results or with having your website visible to users through the major search engines, that is. You may have heard of something called search engine spamming.

It’s a set of techniques which no ethical SEO consultant would use; but not everyone out there selling SEO services adheres to ethical practices.

These spamming techniques include some things which businesses occasionally ask SEO consultants to do, such as creating “ghost” pages, cramming the content on their site with far too many keywords or using link directories (often called link farms in the business)to build page ranking.

An ethical SEO consultant or firm will always let you know if something you’re interested in making a part of your campaign might actually harm your page ranking.

The problem with these kinds of unethical “black hat” methodologies is that the search engines will penalize these behaviors. If your site is engaging in these kinds of SEO practices, they may penalize your site by lowering its page ranking or even dropping your site from the index, making it invisible through that search engine – hardly what you’d hoped for.

One thing that an ethical search engine optimization will tell you is that SEO is just one piece of the puzzle of building your company’s online presence.

The search engines are important, but you also need to make your website appealing to your visitors with content which they will find useful and informative. It doesn’t matter if your website comes in at #1 in all of the major search engines if your content isn’t compelling enough to close the deal.

If you’re trying to establish an online presence for your business which brings you a satisfactory return on your investment, you’ll need to take a longer view with your marketing strategy. Work with firms who only use only ethical SEO methodologies in order to make sure that your site makes its way up the search engine rankings – from there, it’s up to you to make your visitors into customers.

Just beware of any SEO consultants who promise you #1 page rankings or tell you that they have some sort of special relationship with Google or any of the other major search engines; these so-called experts are planning to take you to a ride which may end up at the very bottom of the search results.

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