Tag Archive | "readability"

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Improving Your Web Copywriting

Posted on 19 December 2010 by John Britsios

Think about reading web copywriting on the computer. Eyes tire quickly when viewing a screen. Reading short paragraphs with identifiable information is easier.

Identify information useful to the searcher. Sub-headings tell the reader exactly where to find it. Make sure each paragraph concisely addresses the topic.

Improving Readability and Writing Concisely

The reading level of an article affects the speed it is read. A basic level article has shorter sentences and simpler words. The majority of searchers can understand and read it.

It is time-consuming to find an on-topic article. People want to save time and obtain easily understood information. Additionally, many web searchers are not native English speakers.

Check the number of characters as you write sentences. Modify sentences when necessary. Use actionable, present tense verbs, and make sure every word is essential.

Do sentences need to be even shorter? Eliminate “that” when possible. Choose the shortest verb expressing your meaning.

Look at the beginning of your sentence. Did you get to the point immediately? Web readers do not need a long introduction; they want quick facts.

Readers are Searchers: Importance of Semantically Related Words

These are words and phrases that are similar. Using them makes articles more intriguing. They also expand the likelihood of searchers finding articles.

The Web’s Interaction with Phrase-based Documents

The web categorizes and retrieves articles based on phrases. Certain programs even identify spam by phrases. Structural keyword proximity allows recognition of word relationships.

SEO Metric: Link Placement

When using links, keep in mind that placement is vital. Links in text near an article’s beginning increase their value. The beginning must interest the reader and keep him engaged.

However, avoid being too repetitive by overusing keywords. Redundant keywords may bore or lose your reader.

Avoid Writing a Document Near Duplicate and Strive for Perfection

Provide the reader with new insight or practical tips. Using scraped content from another source makes articles unoriginal. Search engines can detect plagiarized information.

Professionals should go beyond basic spell check. It will not find improper usage of correctly spelled words.

Investigate and use tools that improve your writing. Some are free. Other services charge but aid beyond plagiarism checks and grammar.

If articles are not fresh, they will not hold anyone’s attention. It is difficult to market a product if you lose your audience. Customers evaluate your reputation from what they read.

Read your article before submitting it. If possible proofread several hours or a day after writing it.

Read for content, organization and clarity. Ask yourself if the article covers the subject. Identify additional information readers should know, and include it.

Finally, review your article for density and keywords. Make changes so your web copywriting meets the client’s requirements.


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Web Copyrighting Must be Respected

Posted on 15 December 2010 by John Britsios

Internet users know how risky it is to publish work on the web. Some similarities in online work are inevitable. For example, companies use SEO metrics to reach potential consumers.

However, many of these companies do not choose to create original content. Instead, many organizations hire article ‘spinners.’ ‘Spinners’ essentially plagiarize a pre-existing article on a given subject.

This is immensely frustrating to honest publishers of web content. Companies must reach target consumers with semantically related words. Unfortunately, many businesses use scraped content to accomplish this.

However, people are now more aware of the crimes of content thieves. As a result, several new web copyrighting laws have been created. These regulations enable authors to further protect their work.

How to Create Honest and Effective Phrase-Based Content

It is not illegal to take advantage of SEO metric techniques. Innumerable people rely on search engines for links to information. With SEO metric, companies can effectively reach their consumers.

However, there is a right and wrong way to use phrase-based content. The key to this is quite simple: You must ensure that all your written content is original.

When hiring article writers, always check their reputation. Any writers with negative histories should be avoided. This includes plagiarism, article spinning, and scraped content.

Search for writers that are experienced in SEO metric. Articles should be written so that structural keyword proximity is optimized. Semantically related words also attract search engines to your site.

However, good readability should also be stressed. Many SEO writers fill their work with fluff and meaningless content. Although this attracts search engines, it alienates consumers.

You know your company better than anyone else. Provide writers with extensive amounts of info on your business. This enables them to write honest, meaningful content at your benefit.

There are plenty of writers who will do honest work for your company. It is your responsibility to find these writers and request their aid.

The Dangers of a Document Near-Duplicate in Web Copyrighting

Honestly, most authors will never know if their work’s been copied. This is why so many companies take the risk of plagiarism. However, such dishonesty does indeed damage a business’s success.

Search engines are able to recognize a document near-duplicate. After finding such a document, the engine loses trust in your site. Your business then appears infrequently in search engine results.

Search engine websites are specifically designed to promote honesty. Companies such as Google and Bing strongly support web copyrighting. Scraped content will only marginally improve a site’s web traffic.

Furthermore, harsh consequences await violators of web copyrighting. Guilty parties must pay enormous fines for even small infractions. Termination of business and imprisonment are dealt to major violators.

It is not worth the risk to use plagiarized content for SEO purposes. Web copywriting companies will enjoy far greater success by creating original content. The welfare of your business relies on your web copyrighting honesty.


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