Tag Archive | "rdfa rich snippets"

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RDFa Rich Snippets can Boost your Business

Posted on 13 June 2011 by John Britsios

You have probably seen RDFa rich snippets, without realizing it, when using your favorite search engine. You were shown a series of listings with short summaries of what each listing contains.

Increasingly, the SERPs are returning results containing these rich snippets, which provide a great deal more information to the users, to help them select the site best suited for their needs.

RDFa allows you to suggest to the search engine what should be shown for your webpage when a particular search term comes up, in order to show the most pertinent data.

This can be especially helpful for a catalog, where sizes, price, color and other information can now be listed in the SERPs for the user.

While there is no guarantee that the search engines will use your suggestion in their results, Google has made a commitment to use RDFa technology whenever possible.

How are these helpful to my site?

Envision a typical page of site listings. Even if your business ranks very highly, it may not stand out on the page and can be lost in your competitors’ listings.

Now picture your business listing with all the information a person needs to find you or to know that you have the information or products they need. You can accomplish that with either RDFa or microformats.

Additionally, these rich snippets create better connections with other websites. Semantic web technology allows the search engines to understand your content better, linking your page to other relevant content.

Each time the search engine crawlers go through your page, more connections are made, increasing the reach of your website and thus, your business potential.

What can they do for my ROI?

Your visitor count may decrease, especially initially, but your CTR (click through rate) will simultaneously increase, because of the increased relevancy to the search term.

In addition, those people who do click on your page are more primed to convert. Because they know exactly what your website contains before selecting it, they are more likely to want what your business offers.

Your ROI (return on investment) will therefore increase and the bounce rate will decrease, because there will be fewer users finding that your website wasn’t what they expected.

As the web crawlers continue to link your webpage to other relevant content, the search results they return will become increasingly relevant to your potential customers.

Users will arrive at your site more quickly in their search process, translating into greater conversion, as they have already had a more positive experience with their search.

How can I implement them?

Implementation is too detailed to be discussed in this short article. While it is not nearly as complex as some may think, it’s still a technique that must be learned in order to utilize it properly.

The best way to quickly implement RDFa on your site is to hire a search engine marketing expert skilled in its use, as improper utilization could do your site more harm than good. Thus, an expert is the best way to proceed.

Make no mistake, websites with RDFa rich snippets will attract more business than those not offering them. Don’t be left behind as the web evolves. Take steps to implement this powerful tool today.

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E-Commerce Solutions: The Social Semantic Web

Posted on 12 December 2010 by John Britsios

As businesses take advantage of social network websites and the ability to impart information about their products and services, they are expanding their sales. Using social websites allows search engines to gather data based on social interaction. This information can then be used to attract your target market.

Ecommerce Solutions: How Web 3.0 is Moving Business Forward

Even before websites, making connections was essential to growing a business. While the web makes it possible to disseminate information to consumers more widely, businesses are utilizing it differently than in the past. The changes are helping consumers and businesses to connect fostering positive relationships that generate sales.

Web 1.0 primarily focuses on getting a business name out on the web. The process became more refined with Web 2.0, which began to emphasize social networking, as opposed to simply a published list of companies.

The social semantic web or Web 3.0 takes the process one step further by using social media marketing to help consumers identify why they should use a product, service or company and allows them to interact with each other. Envision obtaining a referral from a close friend for a product or service. Often the reason can transform a potential client into a customer.

Ecommerce Solutions: How it Works

Businesses need to increase their sales. In order to generate higher profits, they must maximize their web presence. Search engine marketing encompasses a host of activities that improve the likelihood of a business appearing during a consumer search.

Activities include paying for better placement, creating Internet marketing strategies, and distributing business listings to online organizations or directories. Online marketing is viral so the better exposure a business manages to create, the more buzz it generates, which results in higher sales.

Search engine optimization entails using the right words to attract consumers. Customized RDFa rich snippets can help direct clients to your website and convince them to buy.

Ecommerce Solutions: Social Media Marketing

Social media marketing involves using networking websites, such as Facebook, Twitter, and other similar sites, to increase your consumer visibility. Social media networking provides consumers with useful information that attracts a target audience or soft sells products or services. In addition, networking provides an opportunity to partner with a similar business or organization to boost sales.

Technological advances on the web make it easier than ever to hone advertising to a target market. Keeping abreast of the latest ways to reach an audience and implementing them ensures that ecommerce solutions will increase profits, maximize business contacts, and keep business owners attuned to customers’ needs and concerns.


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Are RDFa Rich Snippets Beneficial for Ecommerce Solutions?

Posted on 13 November 2010 by John Britsios

With more ecommerce solutions websites entering the market every day, competition is increasing. RDFa rich snippets can be your secret weapon, allowing you to outperform your competitors in many ways.

How can RDFa help my ecommerce site?

First, RDFa markup can help any site, because it puts more useful information in front of the search engines, helping them to determine the site’s relevancy to a search query. Location, prices, reviews, special events and more… all categorized, where only the search engine can see it.

When implemented in conjunction with your ecommerce solutions, that means putting a lot more emphasis where you really want it. The other side of that coin, however, is that the search engines can then make that information available to users in the search results.

Rich Snippets

When your rich snippets are shown to the user, adjacent to a competitor’s plain-Jane snippet, the effect is impressive. The user is able to select your site, based upon the information shown, which may far exceed the competitor’s presented data.

That will result in a higher click-through rate (CTR). Most importantly, it means that the visitors that arrive at your site are more targeted. Your return on investment (ROI) will go up, and your profits will follow.

Is that all I need?

Obviously, visibility alone is not enough. A site built by a professional web design service will address many aspects of proper website design, in order to ensure a search engine friendly and user friendly site.

The key is to nurture a positive user experience throughout the process. It begins with the user viewing your rich snippets in the SERPs (search engine results pages) and should be maintained until the user leaves your site.

Users’ resistance will build, with every negative experience they encounter. That’s why a user friendly design is so critical. Conversely, with each positive experience, their trust and confidence will build, which is key to successful conversions.

As the user is funneled through your site, he will be affected by everything he sees and interacts with, even if only subconsciously. Even a salesman from ancient Greece could tell you that a smiling prospect is more likely to buy.

The most important aspects ecommerce sites

Of course, one of the most important aspects of any ecommerce site is the shopping cart. Selection of a cart can be an imposing task, because there are so many available. Don’t make this task any harder than it needs to be, though.

Essentially, there are three criteria to consider – security, ease of use by the customer and simplicity. The shopping cart is not the place to see how many different features you can stack up.

If you make the cart too complex, users may become confused or intimidated, and opt to purchase elsewhere. Your cart should be only as complex as it really needs to be.

On each product page, there should be an Add to Cart button, clearly marked. And on each page, there should also be a Proceed to Checkout button. They should also be able to easily find information on warranty, returns and shipping time.

When the user has completed their selections, they will be clearly guided to checkout, where they can review and revise their selections, and finalize their purchase.

That will be your proof that RDFa rich snippets are perfect for an ecommerce solution site.


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