Without a doubt, the iPad is changing the way we use technology. From a marketing, SEO, and video standpoint, the iPad is now allowing businesses to reach consumers through yet another screen. Video watching on the iPad is extremely popular. It only took a few weeks for researchers to determine that the iPad user watches two and a half more times video as the iPhone user.

With over 300,000 iPad bought on the first day alone and thousands and thousands of more since, it is essential that marketing companies meet the high demands for video consumption. Marketers are adapting to this changing market.

A majority of online videos use Flash, but the iPad only supports videos using HTML5. HTML5 is forcing marketers to adjust. Video tags allow HTML5 videos to be found easier through search engines. This results in better indexing and ranking of videos.

The biggest impact of HTML5 is its native video support. Videos become more ubiquitous in terms of marketing. Users can consume and publishers can distribute videos without the need for browser plug-ins. A majority of the television and video industry have already made the changes for their sites to support video playback on the iPad.

SEO can be extremely prevalent with HTML5. Search engines will be able to easily identify all the video and content on a webpage. HTML5’s use of tags will help with the marketing aspect of video consumption on the iPad. HTML5 is also eliminating the need for browser object tags and marketers are no longer forced into the standard Flash video sizes.

HTML5 offers an element known as the tag. This tag allows marketers the use of navigation menus, such as sections of links to other pages and materials that present with little or no original content. This element is relatively unknown right now.

Understanding content is going to be key in the success of HTML5 for marketers. Videos will be a significant part of SEO. HTML5 will make it easier for search engines to index and rank videos. HTML5 will play an important role in allowing marketers to advertise across multiple screens, including iPad, smartphones, television, and computers.

Video marketing continues to grow and new developments in technology are continuously changing the way information is provided to the consumer. Some web design firms realize this and have taken a keen and proactive step in the direction of video. In short, you need to prepare for the trend of HTML5 in order to keep up.

If you’re hiring a web designer, you need to ensure they understand HTML5 and SEO if you don’t want your site to quickly become stale.