Tag Archive | "ecommerce solutions"

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E-Commerce Solutions: The Social Semantic Web

Posted on 12 December 2010 by John Britsios

As businesses take advantage of social network websites and the ability to impart information about their products and services, they are expanding their sales. Using social websites allows search engines to gather data based on social interaction. This information can then be used to attract your target market.

Ecommerce Solutions: How Web 3.0 is Moving Business Forward

Even before websites, making connections was essential to growing a business. While the web makes it possible to disseminate information to consumers more widely, businesses are utilizing it differently than in the past. The changes are helping consumers and businesses to connect fostering positive relationships that generate sales.

Web 1.0 primarily focuses on getting a business name out on the web. The process became more refined with Web 2.0, which began to emphasize social networking, as opposed to simply a published list of companies.

The social semantic web or Web 3.0 takes the process one step further by using social media marketing to help consumers identify why they should use a product, service or company and allows them to interact with each other. Envision obtaining a referral from a close friend for a product or service. Often the reason can transform a potential client into a customer.

Ecommerce Solutions: How it Works

Businesses need to increase their sales. In order to generate higher profits, they must maximize their web presence. Search engine marketing encompasses a host of activities that improve the likelihood of a business appearing during a consumer search.

Activities include paying for better placement, creating Internet marketing strategies, and distributing business listings to online organizations or directories. Online marketing is viral so the better exposure a business manages to create, the more buzz it generates, which results in higher sales.

Search engine optimization entails using the right words to attract consumers. Customized RDFa rich snippets can help direct clients to your website and convince them to buy.

Ecommerce Solutions: Social Media Marketing

Social media marketing involves using networking websites, such as Facebook, Twitter, and other similar sites, to increase your consumer visibility. Social media networking provides consumers with useful information that attracts a target audience or soft sells products or services. In addition, networking provides an opportunity to partner with a similar business or organization to boost sales.

Technological advances on the web make it easier than ever to hone advertising to a target market. Keeping abreast of the latest ways to reach an audience and implementing them ensures that ecommerce solutions will increase profits, maximize business contacts, and keep business owners attuned to customers’ needs and concerns.


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Ecommerce as a Business Solution

Posted on 02 August 2010 by John Britsios

Developing an internet online presence for your business may mean taking into consideration ecommerce solutions that allow you to sell products and promote business services.

Whether you have considered ecommerce solutions for your business in the past or whether you unsure of what they are, an ecommerce platform essentially allows you to set up an online store.

Major retailers such as Amazon and many department stores that have taken their sales online use expensive ecommerce solutions, but not all businesses need such hefty platforms that require heavy maintenance costs.

Instead, a small to medium size business may need a simple ecommerce shopping cart that allows for payments to be handled and orders to be processed. These types of built-in options for your website may be just what you need, especially if you’re a brick-and-mortar store taking your inventory online.

Ordering Products or Services

Both product retailers and service provider-type businesses can benefit from a website ecommerce development. For starters, a retailing business is able to list multiple products across different categories using an ecommerce shopping cart.

A service provider, such as a freelance nutrition consultant, can even utilize ecommerce development to sell relevant products as well as different levels of service and consulting packages.

In both situations, the shopping cart software allows site visitors to browse, view and order either products or services.

Payment Integration

Just as an off-line brick-and-mortar business uses a credit card processing machine to handle payments from customers, the same is done by ecommerce shopping cart software programs.

For example, PayPal, Google Checkout, and 2Checkout are three major payment and checkout options that can be found on the web and are available to merchants.

Using ecommerce solutions allows you to handle major credit card payments, such as Visa and MasterCard, automatically. This makes your website and your products and services more accessible to customers who may be using these payment methods.

Choosing your Ecommerce Solution

When it comes time to choose the type of ecommerce development you want for your website, many options exist. There are some free shopping cart methods while both expensive and affordable ecommerce solutions exist.

Perhaps the best type of shopping cart software is one that is used by your own hosting company or internet marketing company.

For example, SEO Workers offers ecommerce solutions that have been created by their own developers. The SEO Workers main ecommerce platform is RDFaCart and is a flexible shopping cart that can be customized to fit a variety of business needs.

For example, it allows either an individual or an entire business team to create, upload, and manage product inventories. With a user-friendly interface, RDFaCart is the type of software that meets the needs of mostly all businesses.

As you can see, using ecommerce solutions is very important for your business no matter whether you are providing a service of some sort or have physical goods to sell online.

With the capabilities of automatically handling payments as well as instantly allowing you to upload products to your online store, ecommerce development is a crucial part of success for many businesses that need to sell.


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