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Spinning Insults Intelligence, Steals Money and Hurts Businesses

Posted on 19 November 2010 by John Britsios

Article spinning has become increasingly prevalent over the last couple of years. Bad enough that it has existed for quite some time… there are those in any industry that prefer to leech off the work of others. But now, a whole new sub-industry has risen.

By “risen”, I mean like the stink from a steaming pile of crap. These relative newcomers offer automated programs which will replace many of the words in a selected text with synonyms and presumably spew forth a “unique” copy.

Unique copy… George Carlin would have had fun with that one, eh?

Are “spun” articles the best way to go?

One well known spinning service goes so far as to say, “There is no better way to increase your Google rankings than via article syndication to blogs.

To which, we respond, “WTF?” Are they serious? No better way? I think these people need to learn more about SEO than they would seem to know already. There are LOTS of better ways! One way that comes to mind would be to write original articles and web copy!

Most honest copywriters see red when they hear about someone writing (or stealing) a single article, running it through their article spinning software and generating 50 or a 100 copies and selling each as a “unique” article.

Such practices are reprehensible in my eyes! Even if the seed piece isn’t stolen from another writer, it still reflects an attitude that falls somewhere between shiftless and larcenous.

Who does it hurt?

It betrays the clients, it betrays the directories (nearly all prohibit such practices), it betrays the users and it betrays the search engines. It fills the web with garbage, while filling the spinner’s wallet.

On top of all that, regardless of the claims of the peddlers of such spinning programs to the contrary, calling such articles readable is ludicrous. It’s virtually impossible to generate even one copy that isn’t an obvious knock-off… 100 is a ridiculous notion.

As for the clients of these so called “writers”, if they knowingly perpetuate the practice, they’re just as guilty, if not more so. Even a disturbing number of self-proclaimed ‘professional’ SEOs, get much of their content in this manner, either outsourced, or done in-house.

For which, of course, they charge the same as the more reputable firms charge for truly unique work. As you might guess, I don’t rate them too highly, either. If you’re going to accept payment for professional service, then by all means, deliver professional service!

Just as link spam continues to clog the internet, spinning programs are doing the same. Many article directories have been so inundated with spun articles, that staff limitations have made it virtually impossible to control article quality.

Web copywriting is a profession that was once respected for its contribution, but as a result of article spinning, many excellent writers have stopped writing in frustration. This has made it difficult to find and keep good writers that can provide high quality unique content.

If you truly care for the success of your website and/or business, don’t publicize your site via article spinning. It reflects badly upon you and your business.

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