E-Commerce Solutions: The Social Semantic Web

Posted on 12 December 2010 by John Britsios

As businesses take advantage of social network websites and the ability to impart information about their products and services, they are expanding their sales. Using social websites allows search engines to gather data based on social interaction. This information can then be used to attract your target market.

Ecommerce Solutions: How Web 3.0 is Moving Business Forward

Even before websites, making connections was essential to growing a business. While the web makes it possible to disseminate information to consumers more widely, businesses are utilizing it differently than in the past. The changes are helping consumers and businesses to connect fostering positive relationships that generate sales.

Web 1.0 primarily focuses on getting a business name out on the web. The process became more refined with Web 2.0, which began to emphasize social networking, as opposed to simply a published list of companies.

The social semantic web or Web 3.0 takes the process one step further by using social media marketing to help consumers identify why they should use a product, service or company and allows them to interact with each other. Envision obtaining a referral from a close friend for a product or service. Often the reason can transform a potential client into a customer.

Ecommerce Solutions: How it Works

Businesses need to increase their sales. In order to generate higher profits, they must maximize their web presence. Search engine marketing encompasses a host of activities that improve the likelihood of a business appearing during a consumer search.

Activities include paying for better placement, creating Internet marketing strategies, and distributing business listings to online organizations or directories. Online marketing is viral so the better exposure a business manages to create, the more buzz it generates, which results in higher sales.

Search engine optimization entails using the right words to attract consumers. Customized RDFa rich snippets can help direct clients to your website and convince them to buy.

Ecommerce Solutions: Social Media Marketing

Social media marketing involves using networking websites, such as Facebook, Twitter, and other similar sites, to increase your consumer visibility. Social media networking provides consumers with useful information that attracts a target audience or soft sells products or services. In addition, networking provides an opportunity to partner with a similar business or organization to boost sales.

Technological advances on the web make it easier than ever to hone advertising to a target market. Keeping abreast of the latest ways to reach an audience and implementing them ensures that ecommerce solutions will increase profits, maximize business contacts, and keep business owners attuned to customers’ needs and concerns.


Author: John Britsios

Founder and Chief Information Officer (CIO) of SEO Workers and Chief Executive Officer (CEO) of Webnauts Net, a qualified Forensic SEO & Social Semantic Web Consultant, specializing in Semantic, Forensic & Technical Predictive Search Engine Optimization, Content Marketing, Web Content Accessibility, Usability Testing, Social Semantic Web based Responsive Web Design & Ecommerce Development, Conversion Rate Optimization.

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