Archive for SEO

Who Should We Believe? Jill, or Google?

Posted on 22 January 2011 by John Britsios

Shoot in the footA recent thread on Jill Whalen’s forum sparked some controversial comments when she posted an anecdote regarding Google’s indexing of site search pages on her site. There’s nothing earth-shaking there, of course.

What’s interesting came from the comments and her responses to them. The first that caught my attention was:

There’s actually no use for the keyword tag for words that are already appearing on the page. The idea is to use it for keywords that don’t already appear on the page, but which might be relevant anyway. After all, if they’re already on the page, what good is it to use them again? (bolding mine)

That was my first WTF moment. I responded with:

Jill, as we both know, the purpose of the keywords meta tag implementation is to specify keywords that a search engine may use to improve the quality of search results. It provides a list of words or phrases about the contents of the Web page and provides some additional text for crawler-based search engines.

That said, the keywords placed there must be found within the content of the document. If you want to target semantically relevant keywords not found in the content of the page, the appropriate solution would be the implementation of “Common Tags

She responded with:

Disagree. The meta keywords tag was originally created to provide a place for words that were not contained on the page. After all, if they’re already on the page, the search engine already know it’s relevant for those words.

So I asked her:

So if I got you right, do the keywords meta tag serve the same, or partially the same purpose the “Common Tags” do?

She responded with:

Since common tags are just something someone made up and not a real tag, I don’t really know.

At that point, I felt a headache coming on, and responded with this:

Well here is some info about CTags by Vanessa Fox.

You said above that using relevant keywords but not found in the content of the page is legitimate. So I felt like I had to be more explicit.

The purpose of implementing keywords in a keyword meta tag is for preliminary indexing and specifically conceived for exhaustively and completely catalogue HTML documents, and not for determining semantic related words or attempts to boost the overall semantical relevancy of a document.

Her response:

Since Yahoo isn’t doing search anymore, that tag probably has died it as well.

I answered with:

I am afraid that I will have to disagree.

Then, in response to another poster’s comment, she added this:

Anyone who was paying attention has known that Google has never used the Meta keyword tag to know what a page is all about in terms of where it might show up in the search results.

As far as I know, they’ve never used it so it’s not something they declared that they’re suddenly not using.

That poster responded with:

So you’re saying that Google never read the meta keywords tag for its purposes? I know Google declared they suddenly stopped using it.

To which, she answered:

I think you’d be hard pressed to find this declaration from them anywhere.

He then offered this link:

Google does not use the keywords meta tag in web ranking.

The pertinent excerpt from that link (Google Webmaster Central Blog) is this:

“Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.” (bolding mine)

So Google clearly DID at one time use the keywords meta tag. And Jill Whalen says she’s been in SEO since before Google was born. Hmmmmm…

That brought on another one of those WTF moments, and her earlier comment, claiming that Common Tags aren’t “real” tags was adequately responded to by another poster, with:

…as W3C also has maintained that Common Tags continue to play a part in tagging and folksonomies for Resource Description Framework. SPARQL and its derivatives, for instance, still recognize C-Tags, and there haven’t been any discussions of discontinuing the practice.

About that point, having been called out on a handful of inaccuracies, Jill closed the thread to further comments. However, there was still some discussion in the comments of Ben Pfeiffer’s article on SEO Round Table.

And many of the comments there show that some people are still confused about the true past and present nature of the keyword meta tag. Is it any wonder, when such misinformation is published?

So the question that arises is, if an SEO of her experience and supposed knowledge can state as fact, opinions that are in such opposition to what Google and W3C state… who do we believe?

  • Did Google NEVER use the meta keyword tag?
  • Are Common Tags not “real” tags?
  • Were meta keywords intended to be only words that DON’T appear on the page?

I know who I don’t believe. Do you?

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Finding The Best Search Engine Optimization Services

Posted on 02 July 2010 by John Britsios

It is beneficial to discuss how to find the best search engine optimization services and how important search engine optimization (or SEO) is to anyone operating a website today.

SEO is the process of increasing the quality and volume of traffic to a website from search engines through unpaid results. It is a critical Internet marketing strategy that aids websites in appearing higher up on search engine result lists, which in turn leads to more visitors from the search engine going to these same sites.

Website owners do not always have the technical expertise to effectively incorporate SEO into their websites. With this said, a reputable search engine optimization (or SEO) service is a solid investment.

Finding the best search engine optimization services on the market will take some work, and there are some tips regarding what to look for when hiring a search engine optimization service.

First, it pays to see how well the potential SEO service optimizes their own website. If the SEO service’s website only comes up in paid results, it is an indication that the site is weaker in unpaid results.

This can mean one of two things. Either the company feels that paid results work better for their business or that they unfortunately can’t even optimize their own website.

Next, a website owner looking to hire a SEO service should always ask the SEO service for references of both past and current customers. If they can’t produce this, the next best thing is to obtain screen shots of website rankings and other relevant material.

The search engine optimization service company’s winning awards is always a solid, positive sign as well.

Another item to look out for when researching a SEO service is to see how accommodating they are with packages.

As an example, a website owner should be able to start out with only using one of the company’s services and then have the option of adding more on when he or she expands his or her business.

How competitive the search engine optimization company’s rates are as compared to the quality of their work is another aspect that should be looked into. The majority of SEO services offer both package and hourly rates for their clients.

The website owner looking to hire a SEO service should furthermore treat the relationship with the SEO consultant as a personal type of affiliation that will necessitate either a phone or in-person interview.

Pricing, services, possible discounts, and more should all be discussed during this interview.

Another factor that a website owner looking to hire an SEO consultant needs to take into account is total transparency.

The owner needs to consider how well the search engine optimization service protects personal information such as passwords and other details.

Given identity theft concerns, the website owner may look to hire an SEO service that is also a notary company. This adds extra protection regarding identity theft concerns.

On a final note, those looking to work with SEO services should make sure that the SEO service they eventually hire makes available status reports that publish results. Clients want to see the positive search engine results yielded by working with the SEO service.

In conclusion, SEO and consequently the hiring of a reputable search engine optimization service are critical for website owners today.

It is important to follow a series of steps when looking to hire a search engine optimization company, and these include:

  • checking to see if the SEO service optimizes their own website;
  • asking for references of clients who worked with the search engine optimization company in the past and present;
  • analyzing how flexible the SEO service’s packages are;
  • treating the affiliation with the SEO service as a personal one;
  • demanding complete transparency of the SEO service;
  • making sure that the SEO service provides status reports that track results.

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Why Use Organic SEO?

Posted on 02 July 2010 by John Britsios

While some site owners may not be certain what is meant by “organic”, in terms of search engine optimization (SEO), it would be wise to learn the basics, in order to utilize it correctly.

Search Engine OptimizationFor those that don’t care what it means, as long as their site is near the top of the search engine results pages (SERPs), remember, what goes up, can come down.

If you desire lasting results, then organic SEO is the proper strategy to pursue. Most reputable SEO specialists will tell you that short-term gains are achievable through other methods, but natural rankings, gained through organic SEO efforts, will provide more stable, longer lasting results.

Precisely what is “organic SEO”? It’s the use of techniques that will achieve a naturally high ranking in the SERPs, without attempting to trick the search engines, or purchase links or traffic.

There are two aspects of SEO, whether organic or not. The first is on-page… the work done within the site.

On-page SEO Factors

On-page SEO first involves thoroughly researching ideal keywords and keyphrases. Then, proper structure of the site, with clean, intuitive navigation and no broken links or dangling pages, should be verified.

It also addresses the page title and appropriate meta-tags, proper headers, and an acceptable keyword density, each of which must be properly placed and structured.

These factors can be thought of as road signs, without which, it would be difficult for the search engines to locate your page and match it to a user’s search query.

Quality Content

Quality content is another critical factor in a successful SEO campaign. Without interesting, informative or entertaining content, users won’t stick around long, and other sites won’t want to link to your page.

“Content is king” is a common statement in the SEO community, meaning sites should be built for the users, with the search engines’ guidelines having secondary importance.

Off-page SEO Factors

Organic off-page SEO, means using the tactics recommended or accepted by the search engines, without purchasing links or using any techniques that are frowned upon or can cause penalties.

The main goal of off-page organic SEO is to build backlinks to the site, from other relevant sites, by offering content that they will naturally want to link to.

As your site gains a quantity of such links, of sufficient quality, they will establish your site as an authority site, and your PageRank will increase. Those links will not only bring more traffic, but will also pass pagerank (provided they are not nofollow), depending upon the page rank and number of outgoing links on the source page.

Submission of articles, press releases and blog posts, as well as social marketing and blog and forum comments are perfectly acceptable practices.

Best Organic SEO Practices

A well executed organic SEO strategy will help you avoid penalties or devaluation of your inbound links, and will help build your site’s reputation and pagerank. The following tactics should be avoided:

  • Don’t buy links. Get them naturally. Be sparing in reciprocal links.
  • Don’t stuff your content or graphics with keywords.
  • Don’t use link-wheels or link-slabbing.
  • Don’t cloak or mask content. That’s a sure way to get penalized, or even have your site banned from a search engine’s index.

When properly done, organic SEO should provide the most lasting and stable results.

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How Should You Price Your SEO Projects?

Posted on 25 June 2010 by John Britsios

Research is always the first step! Decide what niche you want to focus upon… ideally, one which is not heavily populated. In this case, it’s better to be the large fish in a small pond, than the small fish in a large pond!

Know the Competition

Analyzing the competition on the search engines will help you to identify those areas of professional services that are in high demand, with little competition. Those are usually the areas in which you can most quickly establish a prominent presence.

From there, you can extend your reach to encompass a wider area, building upon that stature.

Set Up Your Plan

Lay out a plan, identifying the ultimate and intermediate goals, and the tasks to be undertaken to get you there. Establish milestones by which you can gauge your progress.

You should do this for your own SEO efforts, as well as for the benefit of your clients. Examining those areas in which you failed to achieve an intermediate goal or milestone will afford you insight as to the causes.

Be Clear to your Client

Explain clearly to your client what the intended tasks, goals and milestones are to be, and by what metric they’ll be measured. Begin the actual project with a written agreement, agreed to by both parties, that fully describes the responsibilities of each party, so as to avoid conflicts later.

Avoid Empty Promises

The results of SEO services cannot be guaranteed 100%, but they can be measured. There are, however, many variables that are beyond the SEO’s control.

Attempting to bill your work on an hourly basis is not wise, at least until you have a track record to justify it. It’s usually better to bill per task, with achieved milestones being the metric.

The Best Approach

Given the foregoing, a wise approach might be the following:

  • Divide your selected keyword and keyword phrase into two groups. The first, comprised of those with relatively low competition, can offer you the quickest results. The second, highly competitive words and phrases, will take longer, but once achieved, may offer you the greatest overall benefit.
  • Once your client has seen that you can achieve massive improvements with the low competition terms, your credibility will be greater, and they will be more willing to allocate more time and money for even greater results.
  • Your pricing for on-page and site structure optimization should typically be based upon the site size and intricacy. You should consider the amount of time and expertise level you’ll be putting forth, as well as your competition’s pricing.
  • Off-page SEO costs depend more upon keyword competition, which means that you may be incurring additional expenses when chasing the more competitive terms. It is common for SEO companies to price various aspects of off-page SEO, by unit, such as a given dollar amount per inbound link from a blog, article or press release, or a directory listing. This allows you to bill incrementally, and easily adjust for changing requirements.
  • Don’t be afraid to collaborate with other SEOs. We all have our strengths and weaknesses, and if your client requires some service that is outside your current capability, you always have the option of subcontracting that portion out to another professional with more expertise in that area, or with more support staff available.

Major Factor: Service Quality

The quality of the end result is the most important factor, and it’s possible that sharing the project may ensure you of an ongoing contract.

Most SEO companies bid their projects for a six or twelve month term. If the optimization project is well done, maintenance efforts are considerably less demanding than at the outset. Your pricing should reflect that, if you value a long term relationship with your client.

Emailing a monthly automatically generated report requires very little effort on your part, and does little to foster such a relationship.

It’s much better that you provide the client with the quality of service that will assure you of a long term client, and a glowing recommendation to their acquaintances. All else being equal, it is ultimately the client’s perception of value of your services, that will be the deciding factor.

Three years ago, Rand Fishkin of SEOmoz, wrote a blog post that still makes good sense. It also gives some good examples of different SEO billing styles.

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Webnauts Launches New ThinkTank Community

Posted on 25 June 2010 by John Britsios

Webnauts, known to some as John Britsios, has launched an innovative community forum.

After much preparation, and the considerable expertise of the SEO Workers staff, the community was opened two weeks ago, billing itself as the ideal venue for the who’s-who of web technology and internet marketing.

Its focus is to provide a secure, productive place for high level experts to get together and share ideas, analyzes, and recent developments. No more waiting for the next conference date to roll around.

John promises, “zero-tolerance for spammers, link-droppers and nonsense posts.”

This is a community for advance SEO, web development and internet marketing,” says John, “and my team and I are going to be sure to give these guys the kind of atmosphere where they can interact and enjoy it.

Britsios calls it a high-level, no-nonsense professional community. He knows, from experience, that web experts are pressed for time, and don’t want to waste what little they have, wading through senseless posts on a typical forum. That’s why he’s designed this one especially for them.

It will be tightly managed, as a resource, so that they can run their ideas by other professionals, discuss recent industry developments and share opinions. Whether it’s coding, advanced optimization techniques or marketing styles, they’ll find someone else there, capable of discussing it at their level.

Britsios says there are no ads on the community forum, and he expects his staff to be very strict about keeping the atmosphere professional. “This community,” he says, “is for the people, after all, that LEAD the industry, not follow it.

He says his members have begun to form working relationships, and have already achieved some innovative solutions to some thorny problems.

If you’re an internet professional, and are accustomed to working at an advanced, cutting-edge level, then you need to check out the SEO Workers Web Technologies and Internet Marketing Forums.

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Importance Of SEO Tools For Generating Online Traffic

Posted on 15 April 2010 by John Britsios

If you were in internet marketing line, you would most probably know how important SEO Tools are for generating traffic.

For those who are in the dark about SEO, it is shot for Search Engine Optimization. As the name implies, SEO is vital to generate traffic for your blog or website. In SEO, keywords, title of the blog or website, meta tags and others play a role for search engine traffic.

So, if you have a blog or website and want some analysis or work on improving it, use one of the SEO Tools like SEO Analysis Tools.

SEO Analysis Tools gives you lots of information like general status, meta tag list, keywords found in anchor tags and alt attributes for images. Under the category of general status for your site, this tool informs you if there is any http errors, the type of host server, character encoding and content type.

Meta tag analysis gives the score for the page title, meta keywords and description from a rating of zero to one hundred percent. Of course, one hundred percent would be prefect. However, under normal circumstances, an excellent rating score should do well enough.

For keywords found in anchor tags, alt attributes and on the page, you will be able to view results from Google, Yahoo and Bing. As you may realize, keywords play a vital role in SEO. Hence, seeing your page ranks for particular keywords is indeed important.

For URLs found in the site, the SEO Analysis Tools gives a list of each internal and external link found on the site. Google advises not to exceed one hundred links per page. According to Google, one hundred is the limit for optimum indexing by its Google bots.

To make your site or page more SEO friendly, just make sure you edit and check the spelling of your content. Correct all the grammatical and syntax errors before publishing your content. You can use SEO Analysis Tools for each page or for the whole website or blog.

Simply spend a few minutes to test your site. There is a SEO Firefox Extension created by SEO Workers, which gives you a rare chance to test your page or site using SEO Analysis Tools. It only takes one or two clicks of the mouse.

Then, you will be able to some informative display of results based on the categories listed above. This extension is free of charge. As you may know, SEO is the critical in driving traffic to your site.

You have to drive the appropriate traffic especially people who frequently check out your website or blog. The more people who visit your site or blog, the better it is for your site or blog. If you put up free or paid advertisements in our site, there are more chances of people clicking on to these advertisements.

Depending on the number of clicks, you can earn a side and passive income. Some people make lots of money by pay per clicks advertisements.

So, check out the SEO Tools like SEO Analysis Tools to analyze and improve your site further.

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Google’s Supplemental Index Exists

Posted on 18 November 2009 by John Britsios

One way that you can measure your websites’ SEO health is by figuring out if your most important web pages (such as those that contain your biggest selling services or products) have been placed in Google’s supplemental index.

Many people think that when Google ceased to label the supplemental results pages, that signaled the end of their supplemental index. False. Google made in clear in their article “Supplemental goes mainstream“, published at their Webmaster Central Blog, that:

“The distinction between the main and the supplemental index is therefore continuing to narrow. Given all the progress that we’ve been able to make so far, and thinking ahead to future improvements, we’ve decided to stop labeling these URLs as Supplemental Results. Of course, you will continue to benefit from Google’s supplemental index being deeper and fresher.”

The pages which are the first results for any SERPs are those in the main index. The only time you’ll find pages from the Google supplemental index is if there are very few or zero results for your chosen search term in the main index.

Furthermore, Google has a tendency to transfer old cached pages over to their supplemental index. These might be pages which aren’t even on your server any longer.

Bot Herding for PageRank Flow

For appearance in Google’s main index, your web pages must have a certain indefinite amount of Pagerank or “juice”, in addition to and apart from other relevant factors. Google makes use of PageRank values for setting crawling priorities and determining whether or not a document belongs in their main or their supplemental index.

Matt Cutts, who heads up the Google Webspam Team, has this to say:

“PageRank is the primary factor determining whether a URL is in the main web index vs. the supplemental results.”

Once you understand the common causes behind supplemental pages you will be able to determine which pages might be placed in the supplemental index. Then you’ll be able to improve your websites’ internal linking via links from fully indexed and more prominent pages added to your pages and your home site.

Effective Link Building

Andy Beal says something very similar to Matt Cutts:

“If you got 60,000 pages, and you only got ’this much’ PageRank, and you divide it […he mumbles], some of them are going to be in the supplemental index. Given ‘this many people’ who link to you, we’re willing to include ‘this many’ pages in the main index.”

An SEO professional or a Link Builder will tend to advise you that the most highly effective way of getting your pages out of the supplemental results is by creating unique, high quality content and then doing promotional work to acquire inbound links.

That’s right, but why go through all that trouble without first seeing just how far you’re able to get with the PageRank that your site possesses now?

There is a handful of internal link-based strategies that you can use to fight supplemental results. One highly effective and widely used popular strategy has been dubbed “Bot Herding.”

This is merely a methodology for improving yourwebsite’s navigating system via control of the flow of PageRank for enhancing the prominence of your most valuable and important pages. You can achieve this through linking to them from pages within your domain, etc.

What commonly causes supplemental pages?

The main cause of Supplemental results is very simply a lack of Page Rank. Nevertheless, this is not the sole cause. There are several others:

  • Pages with no or very low PageRank;
  • Suspicious pages, including non-unique or irrelevant page content heading tags, meta tags, links to bad neighborhoods, and so on.
  • Pages with canonicalization problems (duplicated content, too much content similarity);
  • Lengthy URLs, especially ones with extensive parameters, starting with a question mark (?) and being separated with an ampersand (&) and are not rewritten;
  • Pages with very little or zero original content;
  • Poor website navigation;
  • Keyword stuffing (using many irrelevant keywords);
  • Orphaned web pages which no-one links to, including your own;
  • Error pages, if a site does not use If-Modified-Since, Last Modified and/or Expires rules.

If you have pages that have been placed in the supplemental index, you know what to do. Remove them from there, save yourself money and time, and increase your website’s rankings!

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Web Site Marketing with Link Building

Posted on 15 November 2009 by John Britsios

Link building should be part of the foundation of any successful web site marketing strategy. Since link popularity is such an important factor in determining page ranking, a campaign of link building can make a great deal of difference to your web site in terms of increasing your visibility through the search engines.

Since the vast majority of the traffic which comes to your site (like the traffic to all sites) will come to you via the search engines, it behooves website owners to implement any and all SEO practices which are ethical and effectively increase PageRank.

Having inbound links from other sites improves your site’s page rank, regardless of whether or not these links generate any traffic to your site themselves. While it certainly helps to have traffic coming in from these links, it is the links themselves rather than the visitors who do or do not arrive through these links which makes the real difference to your site in terms of SEO.

There are different types of link building campaigns, though broadly speaking, links can be categorized in one of two ways:

Reciprocal Links: These are links which are generated as part of a link exchange; you and another site agree to link to one another.

Non-Reciprocal Links: These are links from another website to whom your site does not link in return.

Which type of link is more desirable?

While it used to be that neither type of link was given more weight, it is now non-reciprocal links which are considered to be more valuable by the search engines and as a result, by webmasters.

Google and Yahoo now give reciprocal links a lower weight when determining page ranking. Reciprocal links are by no means worthless, though you’ll probably want to focus primarily on building non-reciprocal links given the choice.

Links which point in one direction only are taken to indicate the importance of the website to which they point and are more important to your page ranking. There’s nothing wrong with reciprocal links, but webmasters need to be aware that these links will have less of an impact on their site’s page rank.

As with any other aspect of your SEO efforts, link building does have a lot to do with the keywords for which your website is optimized; as such, you should decide on what these keywords will be before you begin implementing your link building strategies.

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The Best Online Search Engine Optimization Software

Posted on 26 October 2009 by John Britsios

SheerSEO is an amazingly powerful piece of online search engine optimization software. SheerSEO says that with its SEO software, you can automate your SEO with continuous tracking, and boy do they mean it!

In today’s highly competitive online marketing world, having online search engine optimization software is almost a necessity. What are you getting if you go with SheerSEO?

Current Positions: SheerSEO’s SEO software tracks multiple search terms rankings in Bing, Yahoo, and of course Google. This automatic monitoring is performed once per week, saving you a whole lot of time on gathering this information yourself.

Historical Positions: Each search term ranking in the SERP is monitored over time. Results are presented in graphical charts for easy, quick viewing.

Current Page Rank: SERP ranking is a critical factor for Google which controls over 60% of the search engine market. This search engine optimization software monitors the Google page ranking for multiple pages of your website.

Historical Page Rank: Each of your site’s page’s ranking is monitored over time so that you easily see the correlation between SEO activity and Page Rank.

Main Referrers: This SEO software puts together a listing of your website’s main referral links — the inbound links which give the most value to your site.

Current Referrers: You see the real amount of referrers that your website has in Yahoo and Google databases.

Current Social: Social networking sites are becoming ever more important to online marketing, so you are given the ability to track data on the exposure that you have on those sites.

Historical Referrers: With this SEO software, you get to monitor the amount of referring sites that you had at each point in time, all presented in an easy to read chart.

Keyword Density: With this search engine optimization software, you are shown the number of times that each of your chosen keywords appeared in your pages.

Current Indexed Pages: Monitoring this is important because one of the ways of helping you get more pages indexed is to communicate the pages that need crawling to search engines through site-mapping so that the search engine avoids crawling pages that haven’t changed since the last crawling.

Historical Indexed Pages: with this view, you monitor your website’s progress in terms of the number of indexed pages.

Current Supplemental: You want your website’s pages in the main index, not the supplemental index, of Google. SheerSEO shows you how many of your pages you’ve got in the main index and how many in the supplemental index.

Historical Supplemental: You can track the amount of pages in the main and the supplemental Google indices over time to tighten up the correlation between these figures and your SEO activities.

Backlinks Watchdog: SheerSEO allows you to define your most valuable backlinks as guarded backlinks, to prevent their being dropped or altered.

Search Terms Admin: When this SEO software looks for the ranking of a site, it searches the entire domain including all paths within it as well as sub-domains.

Pages Admin: When SheerSEO searches for your rankings in search engines for search terms it looks for the entire domain and the URLs defined here have no influence on that.

Master Account: Even as each domain is administered and tracked through a separate domain account, the master account gives you a single account allowing for easy management of a group of domain accounts.

SheerSEO’s online search engine optimization software is the best in SEO software. It will allow you to take full control of your SEO efforts!

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Why You Need To Spell Check Your Website

Posted on 23 October 2009 by John Britsios

One of the things which a surprisingly large number of webmasters neglect to do in their haste to optimize their site for the search engines and fill it with content is also one of the most simple: spellchecking their content and giving it a once over to catch errors in grammar, syntax, usage and those spelling errors that spell check software doesn’t find.

It’s widely overlooked but essential part of making your site appear professional, improve your site for indexing by search engine bots and most importantly of all, making your content more readable.

People look over most sites very quickly, often giving them no more than 3-5 seconds before deciding whether to read on or hit the back button on their browsers.

As the saying goes, you only get one chance to make a first impression – and misspellings and grammatical errors hardly make the kind of first impression you’d want to make on your visitors.

If yours is a business oriented site, forgetting to proofread and spell check your content is an oversight which can result in tangible dollars and cents losses.

Furthermore, experts in the field report that the major search engines seem to be giving more weight to websites which are free of misspellings. If not for your readers (who should be your primary concern), you should make sure that your content is properly spelled for the sake of your search engine ranking. In a largely text based medium, spelling is essential to effective communication.

Google engineer explains importance of proper spelling

Granted, we’re not all spelling bee champions and you definitely don’t have to be to have a popular, highly ranked website. However, you need to make sure that any content which goes on your website is spell checked and gone over afterwards – spell check software does not make some important distinctions which your readers will notice: “there” vs. “their”, for instance.

But How Much Does Proper Spelling Really Affect SEO?

A good question – and one which a lot of webmasters ask. The answer is that it can make a great deal of difference to the page ranking of your website.

Aside from the mounting evidence that search engines are rewarding proper spelling and good writing, there is one vitally important factor which has nothing to do with the search engine crawlers but everything to do with your page ranking: credibility with human readers.

Let’s get back to the matter of making a first impression with your website – and here’s the real takeaway of this article: would you want to do business with anyone who couldn’t be bothered to spell check their content?

Of course you wouldn’t – and if you want your website to be taken seriously, spell checking is essential. The couple of seconds it takes to run a spell check and the couple of minutes it takes to look over your content (or have someone do it for you) can make all the difference between closing the deal and losing a potential customer to a more meticulous rival.

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