Archive for Ecommerce

E-Commerce Solutions: The Social Semantic Web

Posted on 12 December 2010 by John Britsios

As businesses take advantage of social network websites and the ability to impart information about their products and services, they are expanding their sales. Using social websites allows search engines to gather data based on social interaction. This information can then be used to attract your target market.

Ecommerce Solutions: How Web 3.0 is Moving Business Forward

Even before websites, making connections was essential to growing a business. While the web makes it possible to disseminate information to consumers more widely, businesses are utilizing it differently than in the past. The changes are helping consumers and businesses to connect fostering positive relationships that generate sales.

Web 1.0 primarily focuses on getting a business name out on the web. The process became more refined with Web 2.0, which began to emphasize social networking, as opposed to simply a published list of companies.

The social semantic web or Web 3.0 takes the process one step further by using social media marketing to help consumers identify why they should use a product, service or company and allows them to interact with each other. Envision obtaining a referral from a close friend for a product or service. Often the reason can transform a potential client into a customer.

Ecommerce Solutions: How it Works

Businesses need to increase their sales. In order to generate higher profits, they must maximize their web presence. Search engine marketing encompasses a host of activities that improve the likelihood of a business appearing during a consumer search.

Activities include paying for better placement, creating Internet marketing strategies, and distributing business listings to online organizations or directories. Online marketing is viral so the better exposure a business manages to create, the more buzz it generates, which results in higher sales.

Search engine optimization entails using the right words to attract consumers. Customized RDFa rich snippets can help direct clients to your website and convince them to buy.

Ecommerce Solutions: Social Media Marketing

Social media marketing involves using networking websites, such as Facebook, Twitter, and other similar sites, to increase your consumer visibility. Social media networking provides consumers with useful information that attracts a target audience or soft sells products or services. In addition, networking provides an opportunity to partner with a similar business or organization to boost sales.

Technological advances on the web make it easier than ever to hone advertising to a target market. Keeping abreast of the latest ways to reach an audience and implementing them ensures that ecommerce solutions will increase profits, maximize business contacts, and keep business owners attuned to customers’ needs and concerns.


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Are RDFa Rich Snippets Beneficial for Ecommerce Solutions?

Posted on 13 November 2010 by John Britsios

With more ecommerce solutions websites entering the market every day, competition is increasing. RDFa rich snippets can be your secret weapon, allowing you to outperform your competitors in many ways.

How can RDFa help my ecommerce site?

First, RDFa markup can help any site, because it puts more useful information in front of the search engines, helping them to determine the site’s relevancy to a search query. Location, prices, reviews, special events and more… all categorized, where only the search engine can see it.

When implemented in conjunction with your ecommerce solutions, that means putting a lot more emphasis where you really want it. The other side of that coin, however, is that the search engines can then make that information available to users in the search results.

Rich Snippets

When your rich snippets are shown to the user, adjacent to a competitor’s plain-Jane snippet, the effect is impressive. The user is able to select your site, based upon the information shown, which may far exceed the competitor’s presented data.

That will result in a higher click-through rate (CTR). Most importantly, it means that the visitors that arrive at your site are more targeted. Your return on investment (ROI) will go up, and your profits will follow.

Is that all I need?

Obviously, visibility alone is not enough. A site built by a professional web design service will address many aspects of proper website design, in order to ensure a search engine friendly and user friendly site.

The key is to nurture a positive user experience throughout the process. It begins with the user viewing your rich snippets in the SERPs (search engine results pages) and should be maintained until the user leaves your site.

Users’ resistance will build, with every negative experience they encounter. That’s why a user friendly design is so critical. Conversely, with each positive experience, their trust and confidence will build, which is key to successful conversions.

As the user is funneled through your site, he will be affected by everything he sees and interacts with, even if only subconsciously. Even a salesman from ancient Greece could tell you that a smiling prospect is more likely to buy.

The most important aspects ecommerce sites

Of course, one of the most important aspects of any ecommerce site is the shopping cart. Selection of a cart can be an imposing task, because there are so many available. Don’t make this task any harder than it needs to be, though.

Essentially, there are three criteria to consider – security, ease of use by the customer and simplicity. The shopping cart is not the place to see how many different features you can stack up.

If you make the cart too complex, users may become confused or intimidated, and opt to purchase elsewhere. Your cart should be only as complex as it really needs to be.

On each product page, there should be an Add to Cart button, clearly marked. And on each page, there should also be a Proceed to Checkout button. They should also be able to easily find information on warranty, returns and shipping time.

When the user has completed their selections, they will be clearly guided to checkout, where they can review and revise their selections, and finalize their purchase.

That will be your proof that RDFa rich snippets are perfect for an ecommerce solution site.


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Ecommerce as a Business Solution

Posted on 02 August 2010 by John Britsios

Developing an internet online presence for your business may mean taking into consideration ecommerce solutions that allow you to sell products and promote business services.

Whether you have considered ecommerce solutions for your business in the past or whether you unsure of what they are, an ecommerce platform essentially allows you to set up an online store.

Major retailers such as Amazon and many department stores that have taken their sales online use expensive ecommerce solutions, but not all businesses need such hefty platforms that require heavy maintenance costs.

Instead, a small to medium size business may need a simple ecommerce shopping cart that allows for payments to be handled and orders to be processed. These types of built-in options for your website may be just what you need, especially if you’re a brick-and-mortar store taking your inventory online.

Ordering Products or Services

Both product retailers and service provider-type businesses can benefit from a website ecommerce development. For starters, a retailing business is able to list multiple products across different categories using an ecommerce shopping cart.

A service provider, such as a freelance nutrition consultant, can even utilize ecommerce development to sell relevant products as well as different levels of service and consulting packages.

In both situations, the shopping cart software allows site visitors to browse, view and order either products or services.

Payment Integration

Just as an off-line brick-and-mortar business uses a credit card processing machine to handle payments from customers, the same is done by ecommerce shopping cart software programs.

For example, PayPal, Google Checkout, and 2Checkout are three major payment and checkout options that can be found on the web and are available to merchants.

Using ecommerce solutions allows you to handle major credit card payments, such as Visa and MasterCard, automatically. This makes your website and your products and services more accessible to customers who may be using these payment methods.

Choosing your Ecommerce Solution

When it comes time to choose the type of ecommerce development you want for your website, many options exist. There are some free shopping cart methods while both expensive and affordable ecommerce solutions exist.

Perhaps the best type of shopping cart software is one that is used by your own hosting company or internet marketing company.

For example, SEO Workers offers ecommerce solutions that have been created by their own developers. The SEO Workers main ecommerce platform is RDFaCart and is a flexible shopping cart that can be customized to fit a variety of business needs.

For example, it allows either an individual or an entire business team to create, upload, and manage product inventories. With a user-friendly interface, RDFaCart is the type of software that meets the needs of mostly all businesses.

As you can see, using ecommerce solutions is very important for your business no matter whether you are providing a service of some sort or have physical goods to sell online.

With the capabilities of automatically handling payments as well as instantly allowing you to upload products to your online store, ecommerce development is a crucial part of success for many businesses that need to sell.


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Ecommerce – Use It To Your Business Advantage

Posted on 16 April 2010 by John Britsios

Ecommerce will primarily depend on the direction you will want to take, most importantly on a specific field or niche you would like to dive in. You may probably have started your own business, and you just need to beef in more traffic, or probably increase your market reach.

Remember that a business will only succeed depending on the amount of time and dedication you will be putting on to it.

Fact remains that everything you see on the internet is a business. The only difference is that there are some others who just need exposure, there are those operating on a non profit basis, while a huge portion is all about making a profit.

It could be rare, but 98% of ecommerce solutions rely on a profit-making model. Since the web has already evolved to what it is now, more and more people are satisfied with solutions they find whether it pertains to wealth, exposure, achievement, or some other end.

A structured business is vital to achieve any goal or purpose. The exact science of which may be difficult and time consuming (other than the fact that the learning process itself consumes a lot of resources) at first, but once learned and the discipline adopted, the rewards can be overwhelming.

It is a given that not everyone is gifted with the capacity to do everything alone, where sometimes outsourcing is the best solution to get things done in the quickest time possible.

It is often wiser to expand some skills or workload, not only for purposes of productivity, but more often than not, cutting down the daunting tasks and simplifying some processes will work wonders.

Sometimes, it is best to hire as many people as you could to shorten the time involved in a certain project.

Business itself is a myriad complexity, and it is a fact that not everyone can execute a solution required to operate in the most efficient terms. Change is constant, and so with business and technology.

What you do now may be obsolete later on, and it is best to keep up with the latest innovative solutions so as not to waste time, efforts, and resources. If you want a growing and a sustainable business, you need to focus on usability.

It is true that while everything can get obsolete, filling in a need will always be an exception. The demand for something very useful is ever increasing, and so is the need for an adequate supply to meet that demand. A lot of software die out and becomes obsolete once a new one is released.

If you want to beat the competition, you will have to keep updating your software. Though the tasks can be daunting as it requires a lot of thinking and detailing, it is well worth it if you want to keep ahead of the game that will not compromise your business.

There is a perfect solution for each and everyone, and fact remains that one could work well for the other. This is why investing that will work best for your needs is very important for you to get the desired results.

Establishing trust, reliability and a good reputation will go far; it will raise the value of your business if executed properly. Your processes will have to adjusted and tweaked to accommodate a larger market portion of both the need and the want.

Your ecommerce solution will only work best if you expand your knowledge and skills by exploring the unknown. Try your hand in different profitable merchandise to gain the knowledge required to develop successful methods and processes.

Once you find the right ecommerce solution fit for your business needs and ends, your business will guarantee success.


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