Archive for Web Copywriting

Improving Your Web Copywriting

Posted on 19 December 2010 by John Britsios

Think about reading web copywriting on the computer. Eyes tire quickly when viewing a screen. Reading short paragraphs with identifiable information is easier.

Identify information useful to the searcher. Sub-headings tell the reader exactly where to find it. Make sure each paragraph concisely addresses the topic.

Improving Readability and Writing Concisely

The reading level of an article affects the speed it is read. A basic level article has shorter sentences and simpler words. The majority of searchers can understand and read it.

It is time-consuming to find an on-topic article. People want to save time and obtain easily understood information. Additionally, many web searchers are not native English speakers.

Check the number of characters as you write sentences. Modify sentences when necessary. Use actionable, present tense verbs, and make sure every word is essential.

Do sentences need to be even shorter? Eliminate “that” when possible. Choose the shortest verb expressing your meaning.

Look at the beginning of your sentence. Did you get to the point immediately? Web readers do not need a long introduction; they want quick facts.

Readers are Searchers: Importance of Semantically Related Words

These are words and phrases that are similar. Using them makes articles more intriguing. They also expand the likelihood of searchers finding articles.

The Web’s Interaction with Phrase-based Documents

The web categorizes and retrieves articles based on phrases. Certain programs even identify spam by phrases. Structural keyword proximity allows recognition of word relationships.

SEO Metric: Link Placement

When using links, keep in mind that placement is vital. Links in text near an article’s beginning increase their value. The beginning must interest the reader and keep him engaged.

However, avoid being too repetitive by overusing keywords. Redundant keywords may bore or lose your reader.

Avoid Writing a Document Near Duplicate and Strive for Perfection

Provide the reader with new insight or practical tips. Using scraped content from another source makes articles unoriginal. Search engines can detect plagiarized information.

Professionals should go beyond basic spell check. It will not find improper usage of correctly spelled words.

Investigate and use tools that improve your writing. Some are free. Other services charge but aid beyond plagiarism checks and grammar.

If articles are not fresh, they will not hold anyone’s attention. It is difficult to market a product if you lose your audience. Customers evaluate your reputation from what they read.

Read your article before submitting it. If possible proofread several hours or a day after writing it.

Read for content, organization and clarity. Ask yourself if the article covers the subject. Identify additional information readers should know, and include it.

Finally, review your article for density and keywords. Make changes so your web copywriting meets the client’s requirements.

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Web Copyrighting Must be Respected

Posted on 15 December 2010 by John Britsios

Internet users know how risky it is to publish work on the web. Some similarities in online work are inevitable. For example, companies use SEO metrics to reach potential consumers.

However, many of these companies do not choose to create original content. Instead, many organizations hire article ‘spinners.’ ‘Spinners’ essentially plagiarize a pre-existing article on a given subject.

This is immensely frustrating to honest publishers of web content. Companies must reach target consumers with semantically related words. Unfortunately, many businesses use scraped content to accomplish this.

However, people are now more aware of the crimes of content thieves. As a result, several new web copyrighting laws have been created. These regulations enable authors to further protect their work.

How to Create Honest and Effective Phrase-Based Content

It is not illegal to take advantage of SEO metric techniques. Innumerable people rely on search engines for links to information. With SEO metric, companies can effectively reach their consumers.

However, there is a right and wrong way to use phrase-based content. The key to this is quite simple: You must ensure that all your written content is original.

When hiring article writers, always check their reputation. Any writers with negative histories should be avoided. This includes plagiarism, article spinning, and scraped content.

Search for writers that are experienced in SEO metric. Articles should be written so that structural keyword proximity is optimized. Semantically related words also attract search engines to your site.

However, good readability should also be stressed. Many SEO writers fill their work with fluff and meaningless content. Although this attracts search engines, it alienates consumers.

You know your company better than anyone else. Provide writers with extensive amounts of info on your business. This enables them to write honest, meaningful content at your benefit.

There are plenty of writers who will do honest work for your company. It is your responsibility to find these writers and request their aid.

The Dangers of a Document Near-Duplicate in Web Copyrighting

Honestly, most authors will never know if their work’s been copied. This is why so many companies take the risk of plagiarism. However, such dishonesty does indeed damage a business’s success.

Search engines are able to recognize a document near-duplicate. After finding such a document, the engine loses trust in your site. Your business then appears infrequently in search engine results.

Search engine websites are specifically designed to promote honesty. Companies such as Google and Bing strongly support web copyrighting. Scraped content will only marginally improve a site’s web traffic.

Furthermore, harsh consequences await violators of web copyrighting. Guilty parties must pay enormous fines for even small infractions. Termination of business and imprisonment are dealt to major violators.

It is not worth the risk to use plagiarized content for SEO purposes. Web copywriting companies will enjoy far greater success by creating original content. The welfare of your business relies on your web copyrighting honesty.

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Spinning Insults Intelligence, Steals Money and Hurts Businesses

Posted on 19 November 2010 by John Britsios

Article spinning has become increasingly prevalent over the last couple of years. Bad enough that it has existed for quite some time… there are those in any industry that prefer to leech off the work of others. But now, a whole new sub-industry has risen.

By “risen”, I mean like the stink from a steaming pile of crap. These relative newcomers offer automated programs which will replace many of the words in a selected text with synonyms and presumably spew forth a “unique” copy.

Unique copy… George Carlin would have had fun with that one, eh?

Are “spun” articles the best way to go?

One well known spinning service goes so far as to say, “There is no better way to increase your Google rankings than via article syndication to blogs.

To which, we respond, “WTF?” Are they serious? No better way? I think these people need to learn more about SEO than they would seem to know already. There are LOTS of better ways! One way that comes to mind would be to write original articles and web copy!

Most honest copywriters see red when they hear about someone writing (or stealing) a single article, running it through their article spinning software and generating 50 or a 100 copies and selling each as a “unique” article.

Such practices are reprehensible in my eyes! Even if the seed piece isn’t stolen from another writer, it still reflects an attitude that falls somewhere between shiftless and larcenous.

Who does it hurt?

It betrays the clients, it betrays the directories (nearly all prohibit such practices), it betrays the users and it betrays the search engines. It fills the web with garbage, while filling the spinner’s wallet.

On top of all that, regardless of the claims of the peddlers of such spinning programs to the contrary, calling such articles readable is ludicrous. It’s virtually impossible to generate even one copy that isn’t an obvious knock-off… 100 is a ridiculous notion.

As for the clients of these so called “writers”, if they knowingly perpetuate the practice, they’re just as guilty, if not more so. Even a disturbing number of self-proclaimed ‘professional’ SEOs, get much of their content in this manner, either outsourced, or done in-house.

For which, of course, they charge the same as the more reputable firms charge for truly unique work. As you might guess, I don’t rate them too highly, either. If you’re going to accept payment for professional service, then by all means, deliver professional service!

Just as link spam continues to clog the internet, spinning programs are doing the same. Many article directories have been so inundated with spun articles, that staff limitations have made it virtually impossible to control article quality.

Web copywriting is a profession that was once respected for its contribution, but as a result of article spinning, many excellent writers have stopped writing in frustration. This has made it difficult to find and keep good writers that can provide high quality unique content.

If you truly care for the success of your website and/or business, don’t publicize your site via article spinning. It reflects badly upon you and your business.

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Why You Need To Spell Check Your Website

Posted on 23 October 2009 by John Britsios

One of the things which a surprisingly large number of webmasters neglect to do in their haste to optimize their site for the search engines and fill it with content is also one of the most simple: spellchecking their content and giving it a once over to catch errors in grammar, syntax, usage and those spelling errors that spell check software doesn’t find.

It’s widely overlooked but essential part of making your site appear professional, improve your site for indexing by search engine bots and most importantly of all, making your content more readable.

People look over most sites very quickly, often giving them no more than 3-5 seconds before deciding whether to read on or hit the back button on their browsers.

As the saying goes, you only get one chance to make a first impression – and misspellings and grammatical errors hardly make the kind of first impression you’d want to make on your visitors.

If yours is a business oriented site, forgetting to proofread and spell check your content is an oversight which can result in tangible dollars and cents losses.

Furthermore, experts in the field report that the major search engines seem to be giving more weight to websites which are free of misspellings. If not for your readers (who should be your primary concern), you should make sure that your content is properly spelled for the sake of your search engine ranking. In a largely text based medium, spelling is essential to effective communication.

Google engineer explains importance of proper spelling

Granted, we’re not all spelling bee champions and you definitely don’t have to be to have a popular, highly ranked website. However, you need to make sure that any content which goes on your website is spell checked and gone over afterwards – spell check software does not make some important distinctions which your readers will notice: “there” vs. “their”, for instance.

But How Much Does Proper Spelling Really Affect SEO?

A good question – and one which a lot of webmasters ask. The answer is that it can make a great deal of difference to the page ranking of your website.

Aside from the mounting evidence that search engines are rewarding proper spelling and good writing, there is one vitally important factor which has nothing to do with the search engine crawlers but everything to do with your page ranking: credibility with human readers.

Let’s get back to the matter of making a first impression with your website – and here’s the real takeaway of this article: would you want to do business with anyone who couldn’t be bothered to spell check their content?

Of course you wouldn’t – and if you want your website to be taken seriously, spell checking is essential. The couple of seconds it takes to run a spell check and the couple of minutes it takes to look over your content (or have someone do it for you) can make all the difference between closing the deal and losing a potential customer to a more meticulous rival.

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