Internet users know how risky it is to publish work on the web. Some similarities in online work are inevitable. For example, companies use SEO metrics to reach potential consumers.
However, many of these companies do not choose to create original content. Instead, many organizations hire article ‘spinners.’ ‘Spinners’ essentially plagiarize a pre-existing article on a given subject.
This is immensely frustrating to honest publishers of web content. Companies must reach target consumers with semantically related words. Unfortunately, many businesses use scraped content to accomplish this.
However, people are now more aware of the crimes of content thieves. As a result, several new web copyrighting laws have been created. These regulations enable authors to further protect their work.
How to Create Honest and Effective Phrase-Based Content
It is not illegal to take advantage of SEO metric techniques. Innumerable people rely on search engines for links to information. With SEO metric, companies can effectively reach their consumers.
However, there is a right and wrong way to use phrase-based content. The key to this is quite simple: You must ensure that all your written content is original.
When hiring article writers, always check their reputation. Any writers with negative histories should be avoided. This includes plagiarism, article spinning, and scraped content.
Search for writers that are experienced in SEO metric. Articles should be written so that structural keyword proximity is optimized. Semantically related words also attract search engines to your site.
However, good readability should also be stressed. Many SEO writers fill their work with fluff and meaningless content. Although this attracts search engines, it alienates consumers.
You know your company better than anyone else. Provide writers with extensive amounts of info on your business. This enables them to write honest, meaningful content at your benefit.
There are plenty of writers who will do honest work for your company. It is your responsibility to find these writers and request their aid.
The Dangers of a Document Near-Duplicate in Web Copyrighting
Honestly, most authors will never know if their work’s been copied. This is why so many companies take the risk of plagiarism. However, such dishonesty does indeed damage a business’s success.
Search engines are able to recognize a document near-duplicate. After finding such a document, the engine loses trust in your site. Your business then appears infrequently in search engine results.
Search engine websites are specifically designed to promote honesty. Companies such as Google and Bing strongly support web copyrighting. Scraped content will only marginally improve a site’s web traffic.
Furthermore, harsh consequences await violators of web copyrighting. Guilty parties must pay enormous fines for even small infractions. Termination of business and imprisonment are dealt to major violators.
It is not worth the risk to use plagiarized content for SEO purposes. Web copywriting companies will enjoy far greater success by creating original content. The welfare of your business relies on your web copyrighting honesty.
Author: John Britsios
Founder and Chief Information Officer (CIO) of SEO Workers and Chief Executive Officer (CEO) of Webnauts Net, a qualified Forensic SEO & Social Semantic Web Consultant, specializing in Semantic, Forensic & Technical Predictive Search Engine Optimization, Content Marketing, Web Content Accessibility, Usability Testing, Social Semantic Web based Responsive Web Design & Ecommerce Development, Conversion Rate Optimization.
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