Posted on 02 July 2013
Over the last couple of years, we seem to have been inundated in a swarm of new names for old things. Analog, digital, inbound, outbound, inside-out-upside-down-outboard marketing… enough already! How about… Marketing in a Plain Brown Wrapper “Marketing is marketing” is a statement that many have made, and there’s a good deal of truth in [...] Marketing: Why do we Try to Hide a Forest Among the Trees?
Posted on 07 September 2012
There’s an old saying that says “You get what you pay for”. Very few people will argue the logic of it, but very few give it any consideration when selecting service providers. Maybe they just feel lucky. The Economic Reality It’s true that many of us need to save money whenever we can, and it’s [...] There ARE no Shortcuts!
Posted on 31 August 2012
Trying to wrap your mind around the term inbound marketing may give you a headache, so consider yourself warned. But to simplify it (a LOT), outbound marketing attempts to create a need or desire for what is offered, while inbound marketing attempts to satisfy an existing need or desire. Examples of Outbound Marketing: You’re sitting [...] Inbound Marketing? What Exactly IS That?
Posted on 31 August 2012
Like child-rearing and broccoli, if you ask 50 people what they consider to be the basic tenets of online professionalism, you’re likely to get 50 different answers. But it should be safe to say that professionalism is less subjective than broccoli… or even child rearing, for that matter. Basic Decency There ought to be at [...] What is Your Idea of Online Professionalism?
Posted on 21 May 2012
Responsive web design (RWD) is not a new concept, but it is finally receiving the attention it deserves due to the increasing number of handheld devices in use today. With the many different display sizes in use today, every website needs to cater to each specific device, in order to optimize the user experience. Users [...] Responsive Web Design – HTML5+CSS3 or XHTML+RDFa?
Posted on 13 March 2012
Usability is most often defined as the quality of the user’s interaction with a system or product. In the context of this article, we will be dealing specifically with website usability. Whether a website’s primary purpose is to get the user to perform a desired function (conversion) or simply to impart information, the first step [...] Usability in a Website Context
Posted on 13 June 2011
You have probably seen RDFa rich snippets, without realizing it, when using your favorite search engine. You were shown a series of listings with short summaries of what each listing contains. Increasingly, the SERPs are returning results containing these rich snippets, which provide a great deal more information to the users, to help them select [...] RDFa Rich Snippets can Boost your Business
Posted on 22 January 2011
A recent thread on Jill Whalen’s forum sparked some controversial comments when she posted an anecdote regarding Google’s indexing of site search pages on her site. There’s nothing earth-shaking there, of course. What’s interesting came from the comments and her responses to them. The first that caught my attention was: There’s actually no use for [...] Who Should We Believe? Jill, or Google?