Usability
Usability in a Website Context
Posted on 13 March 2012
Usability is most often defined as the quality of the user’s interaction with a system or product. In the context of this article, we will be dealing specifically with website usability. Whether a website’s primary purpose is to get the user to perform a desired function (conversion) or simply to impart information, the first step [...] Usability in a Website Context
Internet Marketing
What impact is Google SSL having on your business?
Posted on 09 November 2011
It’s only about two weeks since Google SSL was introduced as the default search engine for signed-in searchers on google.com. Already we have seen reports of a significant impact on traffic data. Reports from around the globe suggesting that the impact of secure search is at least double what Google had initially predicted. This represents [...] What impact is Google SSL having on your business?
Internet Marketing SEM SEO
How to rank your business in Google Places
Posted on 13 September 2011
Fact: technology and particularly the Internet move at a lightning pace, with giant corporations such as Google, Microsoft and Apple setting the bar. All of this can be daunting and a little scary for local businesses, most of whom are aware of the need to stay with, and in many cases, ahead of competitors by [...] How to rank your business in Google Places
Internet Marketing
RDFa Rich Snippets can Boost your Business
Posted on 13 June 2011
You have probably seen RDFa rich snippets, without realizing it, when using your favorite search engine. You were shown a series of listings with short summaries of what each listing contains. Increasingly, the SERPs are returning results containing these rich snippets, which provide a great deal more information to the users, to help them select [...] RDFa Rich Snippets can Boost your Business
SEO
Who Should We Believe? Jill, or Google?
Posted on 22 January 2011
A recent thread on Jill Whalen’s forum sparked some controversial comments when she posted an anecdote regarding Google’s indexing of site search pages on her site. There’s nothing earth-shaking there, of course. What’s interesting came from the comments and her responses to them. The first that caught my attention was: There’s actually no use for [...] Who Should We Believe? Jill, or Google?
Internet Marketing
How to Tell if You Need Internet Marketing Services
Posted on 29 December 2010
Not everyone needs professional Internet marketing services. Some online entrepreneurs already possess the necessary skills. If you know what you are doing, there is no need to pay others. In order to know for sure, study Internet marketing strategies. There may be marketing solutions that are unfamiliar to you. Unless you have extensive experience, you [...] How to Tell if You Need Internet Marketing Services
Web Copywriting
Improving Your Web Copywriting
Posted on 19 December 2010
Think about reading web copywriting on the computer. Eyes tire quickly when viewing a screen. Reading short paragraphs with identifiable information is easier. Identify information useful to the searcher. Sub-headings tell the reader exactly where to find it. Make sure each paragraph concisely addresses the topic. Improving Readability and Writing Concisely The reading level of [...] Improving Your Web Copywriting
Web Copywriting
Web Copyrighting Must be Respected
Posted on 15 December 2010
Internet users know how risky it is to publish work on the web. Some similarities in online work are inevitable. For example, companies use SEO metrics to reach potential consumers. However, many of these companies do not choose to create original content. Instead, many organizations hire article ‘spinners.’ ‘Spinners’ essentially plagiarize a pre-existing article on [...] Web Copyrighting Must be Respected
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